Carolina Coast and Beach House Harley-Davidson Sold After 30 Successful Years

In a significant announcement, Performance Brokerage Services has successfully facilitated the sale of two prominent Harley-Davidson dealerships in North Carolina - Carolina Coast Harley-Davidson in Wilmington and Beach House Harley-Davidson in Shallotte. After three decades of dedicated management by Rick and Janice Noyes, these dealerships have been a cornerstone of their communities, combining rich history with a loyal customer base. Rick Noyes reflects on this emotional journey, stating, "Building a business from the ground up and making it a staple in your community for over 30 years is quite a feat. Selling that well-established business is another, sometimes emotional journey." Performance Brokerage Services, recognized as the highest volume dealership brokerage in North America, played a pivotal role in this transaction. George C. Chaconas, a senior partner at the firm, alongside Courtney A. Bernhard, tailored a strategic approach to find ideal buyers, leading to the successful acquisition by the Cole Family of Harley-Davidson Dealerships. This transition marks an important step for the Noyes family, who will continue their entrepreneurial efforts with their other establishment, New River Harley-Davidson. The Cole Family, well-established in the Harley-Davidson network, now operates eight dealership locations across the southeastern United States, strengthening their footprint in the region. As part of the rebranding strategy, Carolina Coast Harley-Davidson will become Shipwreck Harley-Davidson and Beach House Harley-Davidson will be rebranded as Sea Breeze Harley-Davidson. The deal exemplifies the impact of effective brokerage services, ensuring not only the continuation of these beloved dealerships but also highlighting the intricate dynamics involved in such significant sales within the automotive industry.

Performance Brokerage Services has successfully guided over 300 dealership sales over the past five years, affirming its leadership in the market. With comprehensive expertise and a commitment to ethical practices, they provide invaluable support to dealership owners navigating the complex process of selling their businesses. The firm prides itself on offering complimentary estimates and personalized strategies, ensuring a smooth transition for all parties involved. Rick and Janice Noyes expressed immense gratitude for the assistance provided by Performance Brokerage Services, emphasizing the dedication and thoroughness of their team. As the Cole Family embarks on a new chapter with these North Carolina locations, the legacy of the Noyes family continues, and both companies look forward to future growth and success in the dynamic automotive market.