#Saudi Arabia #Riyadh #Vision 2030 #Cultural Assets Group

Introducing the Cultural Assets Group

On May 21, 2025, a significant milestone was marked in the cultural landscape of Saudi Arabia with the official launch of the Cultural Assets Group in Riyadh. This newly formed consortium stands as the largest cultural group in the Kingdom, amalgamating seven leading companies and over twenty innovative brands under one unifying platform. This group aims to propel the private sector's role in achieving the cultural objectives set forth in Saudi Arabia's Vision 2030.

A Historic Initiative

The establishment of the Cultural Assets Group responds to the ambitious cultural and creative economy agenda outlined in Vision 2030. This governmental initiative is designed to lay the groundwork for substantial private sector investment in the arts and culture fields. By utilizing this momentum, the Cultural Assets Group is positioning itself as a key player and engine for growth in Saudi Arabia's cultural sector, aiming to attract investments and foster innovation. As Abdullah Khalid Al Zamil, the Group's president, stated, “Our vision aligns with the aspirations of Vision 2030, where culture serves as a catalyst for innovation and sustainable economic development.”

A Focus on Authenticity and Excellence

With a talented workforce of over 250 professionals, comprised almost equally of men and women, the Cultural Assets Group brings a diverse range of expertise to the table. Their scope of work encompasses museum design and construction, cultural event development, experience design, community engagement, activation programs, interactive visual production, cultural marketing and communication, as well as retail strategies. Collaborating closely with major national institutions, such as the Ministry of Culture and the Royal Commission for AlUla, the Group has the capacity to execute high-impact national projects effectively.

Economic Impact and Vision 2030

The Cultural Assets Group's launch coincides with the projected exponential growth of Saudi Arabia's cultural and tourism sectors. By 2030, the creative industries are anticipated to contribute approximately $47.9 billion to the national GDP. The Group aims to elevate Saudi Arabia's cultural visibility on the global stage, empower local creative talent, and promote sustainable growth—a strategy that resonates deeply with the objectives of Vision 2030. As Abdulaziz AlSulaim, the Group's CEO, remarked, “Cultural Assets Group represents a unified platform committed to advancing the Kingdom's cultural priorities.”

Aiming for Global Recognition

The Cultural Assets Group not only seeks to foster a robust cultural ecosystem within Saudi Arabia but also aspires to highlight the Kingdom's cultural potential on an international level. The organization is poised to provide a compelling model for development, showcasing Saudi culture and reinforcing the Kingdom's commitment to cultural excellence and economic diversification.

About Cultural Assets Group

Cultural Assets Group, based in Riyadh, is the largest private cultural entity in Saudi Arabia, consolidating multiple companies and brands that straddle the cultural and creative sectors. Established with alignment to Saudi Arabia's Vision 2030, the Group is dedicated to fostering the Kingdom's cultural renaissance and supporting the growth of its creative economy. With services ranging from comprehensive museum design and construction to cultural events and community engagement initiatives, the Cultural Assets Group is geared towards building an inspirational and sustainable cultural narrative that connects communities and reflects the rich tapestry of Saudi culture.

In conclusion, the Cultural Assets Group is set to play an instrumental role in shaping Saudi Arabia’s cultural future, making a lasting impact on the global cultural landscape. Their dedication to authenticity and excellence will undoubtedly lay the groundwork for a vibrant cultural economy propelled by innovation and sustainable practices.