Celebrate 7-Eleven Day with Exciting Offers and Exclusive Prizes!

Every year, July 11th is a significant day for fans of convenience stores, especially for those who love 7-Eleven! Starting from July 1st until July 11th, 7-Eleven Japan has planned an exciting 11-day-long celebration perfect for both loyal customers and new visitors. Under the theme, "7-Eleven Day", this campaign promises delightful surprises that will make your daily shopping experience much more enjoyable.

The initiative includes exclusive discounts, adorable stickers to decorate your mobile phone, and various lotteries where participants stand a chance to win unique original goods and coupons. A special emphasis has been laid on showcasing legendary manga works, which will be available in the 7-Eleven App, with the highlight being a unique hand-drawn color paper signed by the authors themselves. What better way to spice up shopping than with exciting elements that make it feel special!

The Thrilling 711 Yen Receipt Lottery Campaign Returns!

Building on the success of last year’s outstanding response, the 711 Yen Receipt Lottery Campaign is back, and it’s even better! This year, it has expanded to the full duration of the campaign from July 1st to July 11th. Instead of awarding only 711 winners, 5,000 lucky customers will now get a chance to win. Simply make a purchase totaling 711 yen (including tax), snap a photo of your receipt, and enter the lottery to win exciting prizes, including the popular BE@RBRICK (400%), stylish pair of glasses inspired by 7-Café, and a variety of free drink coupons!

Prize Details:

BE@RBRICK 400%
Number of Winners: 50
This figure dressed in 7-Eleven attire stands a towering 28cm and will undoubtedly capture everyone’s attention!

7-Café Inspired Pair of Glasses
Number of Winners: 2,450
Enjoy your home beverages with these stylish glasses!

* Free Drink Coupons
Number of Winners: 2,500
Enjoy complimentary drinks of your choice at 7-Café or 7-Café smoothies.

Don’t miss out on this golden opportunity from July 1st to July 11th!

Special Discounts and Offers

Buy One, Get One Half Price!

Receive a coupon for half off when you buy your second cup of 7-Café coffee between July 1st and July 5th. The coupon can be used on a different size or product, adding joy to your day!

Similar promotional campaigns will continue throughout the celebration, including a heartwarming deal on 7 Premium Gold dishes! Buy two select dishes and enjoy a special price of 711.72 yen (tax included).

Free Drinks with Rice Balls

From July 7th to July 11th, customers can purchase two rice balls and get a drink for free!

Exclusive App Member Campaigns

Get ready for the 7-Café Smoothie days! Every time you purchase a 7-Café Smoothie on July 11th, we treat you with a half-price coupon for the next smoothie, valid until July 18th! Don’t miss out on that refreshing experience!

Exclusive Memorabilia Opportunity

Also, on the day of the event, the first 100 customers at each store will receive exclusive cute stickers featuring 7-Café designs and more!

Moreover, fans of legendary manga series can participate in a drawing where winners will receive a one-of-a-kind signed illustration from the authors of these beloved works. This is an opportunity you do not want to miss!

Watch the Special YouTube Show

As part of the celebrations, a special program featuring popular comedians will be aired on YouTube on July 11th at approximately 7 PM. They will discuss their favorite aspects of 7-Eleven, adding to the enjoyment of this exciting day.

This year’s festivities at 7-Eleven are designed to enchant our customers and bring a spark of joy amidst their hectic daily lives. Come and take part in the fun, and let’s celebrate together!

Visit the campaign site for more details: 7-Eleven Campaign