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Transforming PR with AI: A New E-Learning Course

In the evolving landscape of public relations, the need for professionals to harness the power of AI is more critical than ever. Established by HASSHIN Kaigi, a company dedicated to supporting PR organizations and talent development, the Learney e-learning platform is set to unveil its innovative course, "The Textbook for AI Utilization in Solo PR," on August 5, 2026.

Course Overview: What to Expect

This course offers a 16-lecture practical curriculum tailored specifically for PR professionals. It focuses on how to evaluate and refine AI-generated content to meet high-quality standards. The educational journey includes engaging lectures, hands-on workshops, prompt materials for practical use, and comprehension checks to ensure participants can effectively integrate AI into their daily PR tasks.

During the preliminary launch phase, from August 5 to August 19, 2026, individuals can enroll at a discounted rate of 40% off the regular price. This initiative addresses a growing demand among PR professionals who often express concerns over the effectiveness of AI tools in their work. Many report feeling uncertain about how to adjust AI outputs to suit their company's communication needs appropriately.

The Importance of Judgment in AI Utilization

As AI technology reshapes the role of PR professionals, the future will see them expected to not only create but also evaluate AI outputs critically. The effectiveness of AI lies not just in its operation but, importantly, in the judgment exercised by its users. Without a proper framework for decision-making, reliance on AI could lead to negative impacts rather than the intended efficiency and effectiveness.

This course emphasizes cultivating the essential skills and judgment necessary to leverage AI effectively. Participants will learn to discern AI's strengths and weaknesses across four domains: human-led tasks, replaceable tasks, AI-dominant areas, and collaborative aspects with AI.

Interactive Learning: Real-World Applications

A significant feature of the course is its hands-on approach. Participants will engage in exercises such as drafting press releases directly alongside AI, which will culminate in a peer review process focused on PR quality. This method not only ensures practical understanding but also ingrains familiarity with creating high-quality deliverables using AI tools.

Additionally, the course covers essential skills for gathering information and conducting competitive analysis. Learners will explore various techniques for trend research, competitor analysis, and industry analysis, all whilst collaborating with AI to enhance their media relations and content generation efforts.

Meet Your Instructor: Masami Aoyagi

Led by Masami Aoyagi, a seasoned PR strategist at HASSHIN Kaigi, this course promises to deliver valuable insights. With a background in the publishing industry and experience in AI startups and real estate tech ventures, Aoyagi has transformed numerous companies' PR functions and is equipped to guide others in navigating the complexities of AI in communication.

Course Structure and Fees

• - Course Length: 3.5 hours across 16 video sessions
• - Each session includes understanding checks and hands-on workshops
• - Direct access to the instructor via a 30-minute consultation ticket

Pricing:

• - Corporate (up to 3 accounts): ¥110,000
• - Individual (1 account): ¥55,000
• - Pre-sale discount of 40% from August 5 to August 19, 2026
• - Course Duration: 6 months

Access more information about the course here.

This foundational course will soon be followed by an advanced module that will delve deeper into practical applications such as social media strategies, internal communications, and corporate PR initiatives, offered at a preferential rate for previous participants.

About HASSHIN Kaigi

Founded on January 22, 2020, HASSHIN Kaigi is committed to enhancing corporate value through proficient PR leadership and community building. With a team of professionals dedicated to supporting sustainable communication practices, they aim to empower organizations through their unique developmental programs and the Learney e-learning platform.

For inquiries, please contact:

• - HASSHIN Kaigi PR Contact: Mitori Kobayashi
• - Phone: 050-5783-9667
• - Email: [email protected]