Elegant Leisure: Discovering the Beauty of Adidas 'CLEANCOURT LITE' Campaign

Experience Elegance with Adidas 'CLEANCOURT LITE'

ABC-Mart is thrilled to launch a campaign promoting Adidas's latest footwear, the 'CLEANCOURT LITE' sneakers, featuring a promotional partnership with the fashion magazine 'STORY'. This collaboration stars the charming couple Hiroko Hatano and Keita Suzuki, who embody a sophisticated lifestyle. The campaign will kick off nationwide on April 1, 2026, at ABC-Mart locations and on their official online store.

To add a personal touch to the event, life-sized panels of the couple will be on display in stores, accompanied by a visually stunning campaign video that tells the story of a relaxed adult weekend. This film captures the essence of leisure—experiencing joyful moments while enhancing daily walks in the sleek and refined 'CLEANCOURT LITE' sneakers.

The 'CLEANCOURT LITE' line combines lightweight comfort with fitness and style. Made from premium leather, these sneakers balance both casual and elegant appeal, making them suitable for all occasions—from everyday errands in the city to leisurely outings.

In the promotional visual campaign, Hatano and Suzuki portray a couple enjoying their peaceful time together post-parenting. The scenes are rich with natural dialogue and surroundings, reflecting the warmth and simplicity of their outing. Wearing the 'CLEANCOURT LITE,' they seamlessly transform mundane moments into cherished memories—highlighting how these shoes can indeed bring comfort and elegance into one’s life.

As an added bonus, those purchasing the 'CLEANCOURT LITE' during the campaign are eligible to receive a special charm inspired by the Adidas logo, perfect for personalizing items such as bags or umbrellas. The charm adds an entertaining twist to your afternoon latte, where the logo can float elegantly among the frothy coffee.

Campaign Details

- Product: CLEANCOURT LITE
- Available At: All ABC-Mart stores and the official online store
- Campaign Period: April 1, 2026 (starting at midnight) until supplies last
- Special Offer: Limited-edition charm with purchase of CLEANCOURT LITE

Product Overview

The 'CLEANCOURT LITE' comes in various color options, including:

- FTWR/FTWR/BROW
- CORE/CORE/CORE
- GREY/BROW/OFFW
- SHAD/BROW/OFFW

Available in sizes ranging from 22.5 cm to 30.0 cm, priced affordably at 9,900 yen (tax included).

Meet the Ambassadors

Hiroko Hatano
Hiroko, a prominent model, transitioned from being a staple in magazines like 'JJ' and 'CLASSY.' As a mother of two, she continues her modeling career with 'STORY' while also thriving as a floral life producer.

Keita Suzuki
Former Japanese national soccer representative and CEO of AuB Co., Ltd., Keita Suzuki had a distinguished sports career, noted for leading Urawa Reds to victory in J1 and the AFC Champions League. Post-retirement, he is committed to promoting gut health and enhancing overall wellness through his innovative brand.