#United States #Jersey City #1800 Tequila #Raúl de Nieves #Essential Artist Series

1800 Tequila Launches 12th Edition of Essential Artist Series

1800 Tequila, recognized as the world's most awarded tequila, has recently unveiled the 12th edition of its renowned "Essential Artist Series." This unique initiative blends the realms of art and tequila, bringing forth a limited-edition collection featuring the works of Mexican multimedia artist, Raúl de Nieves. This collaboration not only highlights the art of tequila production but also celebrates the rich tapestry of Mexican culture.

A Celebration of Culture and Art

With each edition of the Essential Artist Series, 1800 Tequila aims to showcase the deep interconnection between art and culture. This latest collection comprises six original artworks created by Raúl de Nieves, each inspired by his Mexican heritage. The bottles feature vibrant, stained-glass designs, serving as a canvas to express the nuances of Mexican identity and culture.

Raúl de Nieves has been chosen for this collaboration due to his passionate advocacy for Mexican craft and storytelling through art. The concept behind the collection stems from his installation, "A window to the see, a spirit star chiming in the wind of wonder..." displayed at the Henry Art Gallery in Seattle. This thematic representation embodies the ties between earthly existence and ancestral legacies, encapsulated in a cosmic landscape demonstrating endless possibilities.

Infusing Art into Every Sip

At the neck of each bottle is the symbolic "Sagrado Corazón," which represents the essence of memories, experiences, and the emotional journey of life. De Nieves expresses his gratitude towards 1800 Tequila for providing a platform for Mexican voices in the art world. As he states, "Being Mexican has always been at the forefront of my identity... I am incredibly honored for 1800 Tequila to spotlight Mexican voices. This collaboration will elevate Mexican culture to a global audience."

The launch of this series was exclusively previewed at the Prospect.6 art triennial held in New Orleans, coinciding with the traditional Mexican festival, Día de los Muertos. This occasion not only honors those who have passed but also emphasizes the importance of cultural heritage.

1800 Tequila also played a key role in supporting the public art installation, "Un Corazón Sagrado" by de Nieves, which is now displayed in New Orleans. This partnership showcases the brand’s ongoing commitment to nurturing both emerging and established artists, aligning with its historical dedication to cultural advocacy.

A Legacy of Artistic Collaborations

Since its inception, the Essential Artist Series has collaborated with numerous prestigious artists, including Dustin Yellin, Okuda San Miguel, and others. Over the years, these partnerships have transformed the tequila bottle into an alternative medium for artistic expression, producing collectible pieces that are highly sought after.

Lander Otegui, Senior Vice President of Marketing at Proximo Spirits, emphasizes the brand's leadership within the tequila category and its commitment to excellence in both liquid and cultural realms. Otegui states, "As the tequila category grows, 1800 Tequila maintains its leadership... this decade-long art project has produced accessible art collectibles for our fans, collaborating with some of the world's most culturally relevant artists."

Availability of the Collection

The 12th edition of the Essential Artist Series, featuring Raúl de Nieves' magnificent designs, is currently available for purchase on 1800Tequila.com and select retail stores nationwide. With its exquisite combination of vibrant art and premium tequila, this series stands as a celebration of Mexican artistry and heritage, inviting enthusiasts to enjoy not just a drink, but a piece of cultural storytelling.

About 1800 Tequila

1800 Tequila is renowned as the top super-premium tequila brand in the U.S., made from 100% blue Weber agave harvested in the heart of Tequila, Mexico. Known for its triangular bottle reminiscent of the ancient Mayan pyramids, 1800 represents the pinnacle of tequila craftsmanship, dedicated not only to quality but also to the cultural narratives that shape the brand.

For more on 1800 Tequila and its portfolio, please visit 1800Tequila.com or follow them on Instagram @1800tequila.