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Natori x Katsuya Collaboration: Big Flavor in a Snack

Natori Co., Ltd., headquartered in Kita, Tokyo, is excited to announce the launch of its latest product, “Big Kats! Full Force Katsuya Tartare Chicken Cutlet Flavor,” starting October 6. This limited-time offering marks the sixth collaboration with the popular pork cutlet chain, Katsuya.

Development Background

In recent years, the market for fried snacks has been on the rise, particularly in the delicacy category. Consumers appreciate the generous portion sizes and the satisfying texture of these products, leading to a high level of satisfaction. This collaboration aims to recreate the delightful taste of Katsuya’s signature Tartare Chicken Cutlet, topped with both tonkatsu and tartar sauces.

Katsuya attracts a diverse clientele, including families and individuals ranging from their 20s to 60s, while Natori specifically targets customers in their 30s and 40s. This collaboration is a perfect match, promising to entice both existing fans of Natori’s snacks and new customers who have yet to experience them.

Product Features

• - Big Satisfaction with Every Bite!

Each bag promises a substantial experience with a sizable 18cm cutlet that delivers on satisfaction.

• - A Full Reproduction of Katsuya's Classic Chicken Cutlet Flavor!

The product features the delightful combination of Katsuya’s unique tonkatsu and tartar sauces, perfectly capturing the essence of their famed dish.

• - Visually Appealing Design

The packaging creatively reflects the generous scale of the product, making it not only a treat for the taste buds but also for the eyes.

Developer’s Insights

What are the key highlights?

The signature of Katsuya’s Tartare Chicken Cutlet lies in the combination of two sauces—tonkatsu and tartar. The development team focused on recreating the flavor balance of this beloved dish.

Challenges Faced

One of the primary challenges was to replicate the fresh and tangy flavor of the tartar sauce, which features a note of refreshing pickles. The final product manages to balance indulgence with a flavor that remains enjoyable without becoming monotonous.

Product Overview

• - Product Name: Big Kats! Full Force Katsuya Flavored Katsu
• - Standard: One piece
• - Suggested Retail Price: 130 yen (including tax)
• - Sales Area: Nationwide (available in supermarkets, GMS, and convenience store delicacy sections)
• - Launch Period:

- Convenience Store Launch: October 6, 2025 - April 30, 2026
- General Launch: October 27, 2025 - April 30, 2026

About Katsuya

Katsuya, operated by Arkland Service Holdings, opened its first store in August 1998 in Sagamihara, Kanagawa Prefecture. The brand prides itself on using North American pork, aged for four weeks before reaching stores, ensuring perfect quality for its signature cutlets. Popular menu items include the 80g Katsu Don for 590 yen and the 120g Pork Cutlet Set for 790 yen—both offering great value for delicious tonkatsu. Katsuya also provides takeout options, perfect for customers wishing to enjoy their favorite meals at home.

About Natori

Founded in 1937, Natori Co., Ltd. specializes in manufacturing and selling a variety of snacks, including fish, meat, dairy, and plant-based products. The company strives to meet the diverse demands of consumers while keeping up with evolving trends, continuously seeking to create new markets in the world of snacks.
For more information, visit Natori's official website.

Natori's commitment to quality and innovation promises an exciting experience with their new collaboration with Katsuya, inviting everyone to enjoy the delightful flavors of Japan’s beloved dishes—in a snack form.