#Japan #Tokyo #OREO #BTS #Vanilla Cream

A Sweet Union: OREO and BTS Launch Unique Vanilla Cream Packs!

The world-renowned biscuit brand, OREO, is set to launch an exciting collaboration with global sensation BTS. Beginning August 3, 2026, fans in Japan will be able to purchase the limited-edition "OREO BTS Package Vanilla Cream 36-pack." This special release marks a historic partnership between OREO, known for its playful spirit, and BTS, a group recognized for its deep connection with fans.

Celebrating Fan Culture

The exclusive OREO BTS packaging has been designed in collaboration with BTS themselves, incorporating vibrant elements inspired by Korea's lively street market culture. This dynamic packaging not only celebrates the iconic cookie but also reflects the heartfelt relationship BTS has cultivated with their loyal fanbase, known as ARMY. To further engage the fans, OREO is running a special campaign inviting ARMY members to submit their love letters to BTS. By participating in this campaign, fans can stand a chance to win exclusive prizes.

The collaboration reflects OREO's ongoing quest to expand its playful universe while forging sincere connections with consumers. BTS, with their unparalleled bond with fans and shared values emphasizing fun, makes them a perfect partner for OREO's innovative approach.

A Look Behind the Collaboration

OREO has continuously sought artists who embody its whimsical charm, and BTS fits this mold perfectly. Members of BTS have cherished memories of enjoying OREO cookies since childhood, making this collaboration especially poignant. This initiative not only celebrates an extraordinary partnership but also honors the resilient spirit of a global fan community.

In creating the packaging, BTS’s participation at every stage reinforces the commitment to reflecting fan energy and creativity. The design is a lively tribute to the joyful bond shared between BTS and their fans, drawing inspiration directly from Korea's bustling markets.

BTS Expresses Excitement

In a statement, BTS expressed their thrill about this collaboration:

“We are truly happy to collaborate with OREO. I can’t wait to see the love letters from our fans! I am proud of what we’ve created with the OREO team and eagerly look forward to sharing it with ARMY worldwide!”

This collaborative spirit aims to foster joyous connections among OREO and BTS fans globally.

Crafting Love Letters to BTS

With the goal of participating in the “World's Largest Love Letter” initiative, the OREO BTS Vanilla Cream 36-pack comes with an enticing call to action. Fans purchasing the limited edition cookies will find a QR code on the packaging, directing them to a campaign site where they can craft personalized love letters. The site features numerous options to create messages infused with BTS themes, encouraging fans to express their affection creatively.

Once completed, fans can submit their love letters through LINE, linking to OREO’s official account. With every submission, lucky participants can enter a draw for exclusive rewards, including a commemorative plate, stickers, and posters.

Campaign and Application Details

Campaign Name:

OREO Artist Campaign

Campaign Site:

OREO Artist Campaign

Application Period:

August 3, 2026, 10:00 AM to September 3, 2026, 11:59 PM (JST)

Valid Receipt Period:

August 3, 2026, 00:00 to August 31, 2026, 11:59 PM (JST)

Eligible Products:

OREO BTS Package Vanilla Cream 36-pack

Conclusion

OREO's collaboration with BTS is a celebration of joy, creativity, and community. With their newest limited edition packs and the heartfelt love letter campaign, both brands seek to create meaningful connections and unforgettable memories for fans across Japan and beyond. As August approaches, the anticipation for this exciting partnership continues to grow, promising a sweet experience for both OREO and BTS lovers alike.