#United States #Choice Hotels #North Bethesda #Keegan-Michael Key #Travel Values

Choice Hotels International Launches New Global Campaign

Choice Hotels International, Inc. has embarked on a fresh global marketing initiative that emphasizes the importance of Travel Values in today's travel landscape. This campaign, which debuted recently, aims to resonate with travelers by highlighting how their hotel stays can offer more than just a roof over their heads – it can lead to meaningful experiences.

A New Perspective on Value

As the travel industry evolves, the perception of value is redefining itself. In an age where people prioritize experiences over material possessions, Choice Hotels recognizes that travelers are looking to maximize their investments by creating unforgettable memories. By staying with Choice Hotels, guests can enjoy more trips, experiences, and cherished moments with loved ones.
The campaign helps to illustrate this modern understanding of value, demonstrating how Choice Hotels ensures guests get the most out of every stay.

Collaboration with Keegan-Michael Key

This year marks the third consecutive year of collaboration between Choice Hotels and the well-known actor and comedian Keegan-Michael Key. His approachable humor and genuine relatability bring the concept of Travel Values to life in a way that resonates with a broad audience. The campaign is the result of a partnership among Keegan-Michael Key, creative agency 72andSunny New York, media agency dentsu X, and Choice Hotels. Through various channels, including TV, digital platforms, and social media, the multi-channel marketing strategy aims to reach an expansive audience.

Key's involvement stems from personal experiences with travel, as he recalls delightful memories from his journey with family and friends. He expresses appreciation for how Choice Hotels prioritizes ensuring guests can create significant moments during their stays, reflecting their overarching commitment to making travel stress-free and enjoyable.

Embracing Diverse Travel Styles

This year's campaign showcases a variety of Choice Hotels brands that exemplify contemporary value, ranging from the comforting familiarity of Comfort Hotels to the chic designs and unique atmospheres offered by Cambria Hotels. By addressing various travel needs and styles, the campaign aims to cater to all types of travelers and their interests. Whether guests are looking to enjoy leisure activities like golfing or dining out, or simply want a tranquil space to recharge, Choice Hotels provides a solution that fits each trip.

Choice Privileges: An Added Advantage

In addition to showcasing their hotel offerings, the campaign reinforces the significance of Choice Privileges, recognized as the leading hotel rewards program. Recently revamped, the program allows members to earn rewards quickly and unlock Elite status in little time while enjoying exclusive benefits. The loyalty program allows for greater flexibility in earning and redeeming rewards at over 7,000 properties in 46 countries – making it easier for members to gain value from every booking.

As the campaign officially launches, it will be prominently featured across a variety of entertainment and sports programming, looking to capture the attention of travelers during major events like college basketball games. Social media platforms, including Facebook, Instagram, Pinterest, Snap, and TikTok, will also play a critical role in reaching potential guests, showcasing the campaign's themes and visuals.

In summary, the new campaign from Choice Hotels International encapsulates a modern view of travel, centering on values and experiences that matter to today's discerning travelers. With partners like Keegan-Michael Key and a commitment to enhancing their guests' stays, Choice Hotels aims to remain at the forefront of the evolving travel landscape. As travel transforms, the message remains clear: hotels can provide not just stays but also meaningful experiences that enrich our lives.

For more information and to view the campaign, visit Choice Hotels’ official website.