#None #franchise expansion #European Growth #CoCo Bubble Tea

CoCo Bubble Tea Expansion Plan

CoCo Bubble Tea, a prominent bubble tea brand, has unveiled its most ambitious expansion strategy in Europe to date: the company aims to double its number of stores across the continent within the next 24 months. This announcement, made on August 1, 2025, showcases CoCo's commitment to strengthening its foothold and enhancing its market presence.

Momentum in European Markets

Recent store openings in countries such as the Netherlands, Spain, and Germany have demonstrated a positive trend, further bolstered by robust partnerships with franchisees and a new central distribution hub.

• - Netherlands: A recently opened location in Amsterdam is complemented by an upcoming store in the Mall of the Netherlands, expected to open in July 2025.
• - Spain: New stores have opened in Mallorca and Granada, catering to local customers eager for authentic bubble tea experiences.
• - Germany: A new outlet in Düsseldorf underscores CoCo's growing influence in Central Europe.

Kody Wong, the Deputy General Manager of Business Development at CoCo Bubble Tea, expressed enthusiasm about the diverse tastes across Europe. He noted, "Our franchise partners are the driving force behind our objective to double our store count in Europe. We will continue to focus on community-driven development while ensuring we adapt locally to cater to consumer demands."

Leveraging Existing Momentum

CoCo's strategy is built on a solid foundation in major Western European cities and a new focus on expanding into smaller urban areas. Their approach combines strong brand partnerships and a commitment to adapting products to meet local tastes. This grassroots strategy highlights the importance of building sustainable relationships with franchises and understanding local consumer preferences.

The company places significant emphasis on community engagement and ongoing support for its franchise partners, fostering a sense of ownership and local adaptation rather than merely selling franchise rights.

Cultural and Community Investments

Understanding the importance of culture, CoCo Bubble Tea has established a unique brand identity. The 'Boba Squad,' affectionately named for its employees, embodies resilience and enthusiasm. This branding resonates particularly well with younger demographics, including Generation Z and Millennials, who have fueled the bubble tea trend through social media engagement across Europe.

To enhance its cultural connections, CoCo has successfully collaborated with popular franchises like Honkai Impact 3rd, increasing local involvement through events and promotions.

Logistical Enhancements

To support this rapid growth, CoCo Bubble Tea has invested significantly in creating a central European distribution center. This strategic move is aimed at streamlining operations and ensuring product quality while allowing for efficient supply chain and inventory management. CoCo provides essential marketing support and business strategy assistance to its franchisees, ensuring a cohesive approach in all markets.

Franchise Opportunities

CoCo also offers a single-store franchise program that allows local entrepreneurs to manage their franchises, creating a breeding ground for new business leaders in the bubble tea industry. This program is designed to attract passionate individuals who are eager to be part of the CoCo Bubble Tea family.

For those interested in joining the franchise network in Europe, more information can be found on the official CoCo Bubble Tea website.

About CoCo Bubble Tea

CoCo Bubble Tea aims to foster a diverse and sustainable community for its consumers by offering visually appealing products. The brand continues to grow rapidly, seeking entrepreneurial partners to join its franchise networks while upholding its commitment to community engagement and innovative products. For further details, check out CoCo Bubble Tea's website at www.coco-tea.com.