#United States #New York #CPG brands #Evidnt #Retailer IQ

Evidnt Introduces the Hot 250 CPG Brands List

In a dynamic retail landscape, staying ahead of the competition is paramount for brands in the consumer packaged goods (CPG) market. Evidnt, recognized for its pioneering role in AI-driven retail intelligence, has taken a significant step forward by unveiling the Hot 250 CPG Brands list. This innovative ranking highlights the brands experiencing the most rapid sales growth across various retail channels in the United States.

Understanding the Hot 250 List

The Hot 250 is more than just a compilation of top-selling brands; it is a data-centric analysis that utilizes Evidnt’s Retailer IQ platform. By accessing anonymized, daily point-of-sale (POS) data from over 28,000 independent retailers and on-premise locations, the list provides an insightful snapshot of trends, consumer demand, and shelf growth. As vanjNoteworthy insights from this list offer brands the opportunity to understand which products are outperforming their peers in real time.

CEO of Evidnt, Alex Andreyev, articulated the importance of such data, stating, “For too long, CPG brands have lacked the real-time data needed to make timely, informed decisions.” He continued by emphasizing Evidnt’s capability to illuminate the 40% of CPG sales occurring in independent retail, thus empowering brands to optimize their marketing strategies and budget expenditures effectively.

Spotting Emerging Stars

One of the standout features of the Hot 250 is its reliability in identifying breakout growth trends before they become mainstream. Brands like COSRX, Rap Snacks, and Liquid Death have previously been recognized on this list, showcasing how Evidnt's insights provide marketing teams and agencies with a crucial edge in strategizing and targeting investments early in the process.

The current landscape highlights new contenders such as No Whey! Foods, which is revolutionizing allergen-friendly confections, and Pyunkang Yul, a brand gaining traction in the beauty industry with its culturally authentic approach and unique target audience.

The Significance of the Hot 250 List

Evidnt equips brand teams with the tools they need to:

• - Identify high-growth competitors and whitespace opportunities
• - Track performance metrics across various geographies, retailers, and formats
• - Understand consumer behavior analytics through demographic and regional insights
• - Measure marketing and promotional return on investment (ROI) in real-time.

These insights are powered by Evidnt’s machine learning models, which transcend basic reporting by enabling brands to make strategic adjustments to pricing, promotion, and audience targeting promptly.

Empowering Brands for Future Success

The insights generated from the Hot 250 list position brands not just to react but to proactively shape their market strategies. As the landscape continues to fluctuate, brands both emerging and established can leverage the knowledge from Evidnt’s Retailer IQ platform to adapt and thrive.

For those looking for a competitive advantage in today’s fast-paced market, the Hot 250 is an essential resource. It provides a detailed perspective on market shifts, empowering brands to drive their strategies effectively.

To view the complete Hot 250 list or to schedule a demonstration of the Retailer IQ platform, visit Evidnt's website or contact the team directly.

Evidnt continues to make strides in bringing technological advancements to the retail industry, ensuring that brands remain ahead of the curve in a rapidly evolving market.