Hisense Unveils Innovations to Enhance Life at CES 2026

Hisense, a leading name in global consumer electronics and home appliances, made a significant impact at CES 2026 with their theme "Innovating a Brighter Life." This year, they showcased their latest advancements in display technologies and smart home solutions, focusing on delivering more natural colors and enhancing the viewing experience in a health-conscious manner.

The company emphasized how human-centered innovations contribute to sustainable global growth and cement their status as a market leader. Over the past few years, Hisense has rapidly ascended as one of the foremost brands in the consumer electronics sector, competing in over 160 nations. Notably, they top the global charts in the segment of televisions with screen sizes of 100 inches or larger, alongside laser televisions, as reported by Omdia.

In 2025, Hisense was featured for the ninth consecutive time in the top ten list of the most recognized and successful Chinese brands globally according to Kantar, and they earned the title of the number one brand in smart home appliances in Ipsos' report assessing global trust in Chinese labels.

This unyielding pursuit of innovation was also recognized at CES 2025, where Hisense garnered more than 50 international awards for their display and home appliance products. These accolades further solidified their leadership position in large-format displays and intelligent home solutions.

Building on their growing worldwide success and trust, Hisense revealed their Elite Collection coinciding with the FIFA World Cup 2026™. This collection represents more than just an array of products; it symbolizes the company’s expanding global footprint and its commitment to connecting fans through shared experiences both on-screen and across homes during the world's most celebrated sporting event.

A highlight of Hisense's announcement was the introduction of their RGB MiniLED evo technology, a true evolution in the RGB MiniLED system. As a pioneer in MiniLED technology, Hisense continues to push boundaries with this new methodology that redefines the collaboration of light sources, control systems, and algorithms. Unlike previous technologies that prioritized performance solely based on specifications, RGB MiniLED evo introduces a groundbreaking addition — a fourth cyan-blue LED for backlighting.

With color performance reaching 110% of BT.2020 and color control at 134 bits, RGB MiniLED evo promises more accurate color reproduction, enhanced viewing comfort, and balanced energy efficiency. This innovative technology forms the backbone of the new 116UXS RGB MiniLED television, marking it as the first flagship product built on this evolutionary technology.

In addition to hardware advancements, Hisense also highlighted the evolution of its smart display ecosystem. Starting January 1, 2026, the VIDAA operating system will evolve into an integrated platform that supports content, AI services, and connected devices within the home.

By realizing the concept of "Innovating a Brighter Life," Hisense consistently demonstrates the potential of technology when applied in a practical, human-centered way. Their innovations aim to enhance visual experiences, improve daily life comfort, and support a more integrated home living model.

Founded in 1969, Hisense has emerged as a leader in the global RTV/Home Appliance market, with operations in over 160 countries, specializing in premium multimedia products, home devices, and smart IT solutions. According to Omdia, Hisense leads the segment for televisions sized 100 inches and larger from Q3 2023 to Q4 2025. As an official sponsor of the FIFA World Cup 2026™, Hisense is committed to connecting with sports enthusiasts worldwide.