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WienerBlut Unveils Vienna's Scent at Isetan Shinjuku

This summer, the much-anticipated Summer Fragrance Fair, curated by ISETAN MEN'S, welcomes the renowned fragrance brand, WienerBlut, to Isetan Shinjuku. A brand that captures the intricate history and rich culture of Vienna, WienerBlut offers an array of exquisite fragrances inspired by the essence of 19th-century Vienna.

Experience the Fragrance Collection

Visitors can indulge in the stunning collection of 11 signature scents, each with its own unique characteristics. Below is a deeper look into a few standout offerings:

BALLROOM BOHÈME (100ml: ¥46,200)

A new addition, this fragrance envelops you with the warmth of tonka absolute and black vanilla absolute, balanced elegantly with cedarwood and mangrove wood. Notes of tobacco and clove whisper of an unforgettable waltz lingering in the air.

Notes: Clove, Mangrove Wood, Iris Butter, Tonka Absolute, Black Vanilla Absolute, Virginia Cedarwood, Tobacco, Amber.

HESPERIA (50ml: ¥35,200 / 100ml: ¥46,200)

Begin your sensory journey with the bright notes of mandarin and cedro, evoking a garden surrounded by trees and jasmine, which brings a hint of nature indoors.

Notes: Mandarin Leaf, Cedro, Orange Blossom, Clove Bud, Jasmine, Frankincense Oil, Boxwood.

EX VOTO (50ml: ¥35,200 / 100ml: ¥46,200)

A tribute to the Austrian Empire’s feast days, this fragrance showcases unrefined ingredients like three types of frankincense, chamomile, and nutmeg, celebrating the rich traditions of the past.

Notes: Pink Pepper, Mastic, Roman Chamomile, Frankincense Ash, Nutmeg, Melilot, Guaiac Wood.

PALAIS NIZAM (50ml: ¥35,200 / 100ml: ¥46,200)

Inspired by Archduke Franz Ferdinand's journeys to Hyderabad, this scent combines complex notes to portray an exotic exploration of the East.

Notes: Peppermint Stigmas, Dry Prune, Brandy, Bergamot, Vintage Leather, Davana.

More Unique Scents to Discover

WienerBlut's offerings include captivating fragrances like NORD DU NORD, with fresh forest notes, and SALE MARINO, which brings to life the ocean's essence. Each scent tells a unique story, making them perfect for personal exploration or gifting.

Immersive Storytelling and Bottles
Each bottle is an artistic reinterpretation of 19th-century Viennese perfume bottles, signifying WienerBlut's commitment to aesthetics and quality. The scents are crafted using valuable natural ingredients, ensuring depth and complexity while retaining a light heartiness that elevates everyday experiences.

Event Details

The WienerBlut fragrances will be available at Isetan Shinjuku from July 22 to July 28, 2026. Visitors can enjoy hands-on opportunities to sample the fragrances.

• - Event Duration: July 22 (Wed) - July 28 (Tue), 2026
• - Hours: 10:00 AM - 8:00 PM
• - Location: Isetan Shinjuku Men's Building, 1st floor Promotion Area
• - Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, 160-0022
• - Website for More Info: Isetan Shinjuku

About WienerBlut

Founded in 2009 by Alexander Roever in Vienna, WienerBlut translates to ‘Viennese Spirit’ and draws inspiration from the cultural flourishing of 19th-century Austro-Hungarian Empire. The brand seeks to encapsulate a sense of place and history through its exceptional fragrances, enhancing the daily rituals with a touch of luxury.

WienerBlut invites you to experience this unique intersection of culture, history, and fragrance. Whether you're a longtime enthusiast or new to their offerings, the Summer Fragrance Fair at Isetan is not to be missed.