#Japan #Tokyo #BtoB Summit #GOURICA #Yosuke Omura

Gourica Inc. to Present at BtoB Marketers' Summit 2026

Gourica Inc., a company based in Shibuya, Tokyo, will be participating as a silver sponsor at the BtoB Marketers' Summit 2026 organized by Comexposium Japan. Scheduled for July 29, 2026, at the Meiji Memorial Museum, the event promises insightful discussions on the advancement of BtoB marketing in an increasingly digital and AI-driven world.

Background of the Presentation

As BtoB marketing continues to evolve, the integration of AI and digital experience (DX) tools has significantly increased. Despite these advancements aimed at improving efficiency, many marketers are still facing substantial workloads that hinder their ability to focus on the strategic aspects crucial to their core business. This has revealed a structural issue where the burden of routine tasks remains unchanged even with new tech innovations.

Yosuke Omura, Gourica's Executive Officer, will delve into these challenges in his presentation titled “Despite AI and DX, the Burden on the Ground Remains: Real Reasons Why Marketers in Major Companies Struggle to Focus on Strategic Tasks.” Supported by research data, the session will explore why simply integrating AI tools fails to yield improvements in work efficiency for many marketing professionals.

Session Overview

During his 10-minute presentation, Omura will not only discuss the challenges faced by marketers but will also propose a holistic approach to optimizing entire business processes rather than outsourcing routine tasks. By developing new systems that streamline workflows, companies can fundamentally enhance their productivity and business outcomes.

The objective is to empower talented individuals to utilize their specialized skills effectively, fostering a resilient marketing organization capable of driving significant business growth.

Event Details

• - Event Name: BtoB Marketers' Summit 2026
• - Organizer: Comexposium Japan
• - Date: July 29, 2026
• - Location: Meiji Memorial Museum

About Gourica Inc.

Founded in Shibuya, Tokyo, Gourica Inc. has undergone significant transformations. The company, which recently changed its name from Gourica Marketing Inc. in April 2026, operates with an emphasis on empowering marketing talents and refining business processes. The shift to independence from the Konica Minolta Group was supported by Femto Partners, enabling the firm to realize its vision of making the world freer and more prosperous through people-centered rationalization.

Their office locations include:

• - Tokyo Headquarters: Shibuya 1-10-9 MIYAMASU TOWER, Shibuya, Tokyo
• - Kansai Branch: 8F JAM BASE, 6-38 Ofukuchō, Kita, Osaka
• - Nagoya Branch: Inside STATION Ai, 1-2-32 Tsuruma, Showa, Nagoya

With a mission to reimagine marketing processes, Gourica is set to lead the charge in establishing robust marketing organizations that can thrive in today's digital landscape. Visit their official website for more information.