#Japan #Advertising #Digital Marketing #Fukuoka #LocAD X

LocAD X: A Game-Changer in Location-Based Advertising

In December 2025, Nihon Shinbun Media Lab proudly introduced its latest innovation in location-based advertising — LocAD X. Building upon over 1,500 past implementations since 2017, this new service aims to elevate advertising effectiveness to unprecedented heights.

What is LocAD X?

LocAD X leverages highly accurate location data derived from smartphones to deliver targeted advertisements based on user behavior. By analyzing location data from the past 18 months, the service allows advertisers to understand exactly when and where users visited, enabling diverse targeting options such as by commercial area and visit frequency. Coupled with the capability to deliver ads across major platforms like Instagram, Facebook (Meta), LINE, TikTok, TVer, SmartNews, and Yahoo!, LocAD X does not settle for conventional ad networks. Instead, it paves the way for multifaceted advertising strategies.

Key Features of LocAD X

1. Expanded Distribution Channels

LocAD X now supports advertising on several major digital media platforms, including social networks and news applications. This expansion allows advertisers to optimize their campaigns for various media outlets, resulting in a more comprehensive promotional experience for target audiences.

2. Free Visit Measurement Feature

The innovative new measurement tool offers advertisers insights into how many users engaged with their ads and subsequently visited physical store locations or event venues. Key metrics such as the number of viewers, visit counts, and visit rates are standardly included in detailed reports, providing a clearer picture of ad effectiveness.

3. Enhanced Location Data

With over 140 partner apps and access to data from more than 50 million devices (as of April 2025), LocAD X has significantly enhanced its location data capabilities. Advertisers can now create more precise targeting areas, down to the meter level, and gain invaluable insights into user foot traffic trends.

The Growing Need for Location-Based Advertising

As the market for location-based advertising continues to expand, primarily among local businesses looking to attract customers to their stores or events, there is a heightened demand for effective targeting strategies. This evolution has led our team at Nihon Shinbun Media Lab to make major updates to our advertising services, driven by significant historical experience and success.

Collaboration with Regional Partners

LocAD X is committed to offering digital solutions that bring new value to local businesses. We have formed partnerships with 11 regional newspapers and agencies across Tohoku, Kanto, Chubu, Hokuriku, Chugoku, and Kyushu. These collaborative efforts aim to create high-precision interest categories that better resonate with the unique aspects of each area.

Company Overview

• - Company Name: Nihon Shinbun Media Lab
• - CEO: Shinya Kiyota
• - Location: 1-9-14 Imaizume, Chuo-ku, Fukuoka City, Fukuoka Prefecture, Japan
• - Services Offered: Advertisement, Digital Marketing, DX Support
• - Website: nihonshinbunmedialab

Contact Information

For inquiries regarding LocAD X, please reach out to our dedicated team at LocAD X via email: [email protected].

With the launch of LocAD X, we anticipate setting new standards in effective regional marketing through location intelligence. Join us on this exciting journey into the future of advertising!