Vermont's Renoun Launches Innovative Ski Membership Program to Modernize the Ski Experience
In a bold move to transform the skiing industry, Renoun, a Vermont-based ski manufacturer, has launched RenounPro, the first-ever ski membership program. This initiative is spearheaded by a company that broke new ground ten years ago as North America's first direct-to-consumer ski retailer. RenounPro is designed to focus on what skiers truly value: unforgettable ski days. Unlike traditional ski retail models, which often prioritize sales over user experience, RenounPro aims to build a sense of community while providing members with access to top-tier equipment.
For a one-time fee starting at $395, plus a monthly charge of $30, members gain access to a high-quality pair of Renoun skis, which utilize the revolutionary VibeStop™ technology, known for its vibration-reduction features. Skiers benefit from automatic updates, receiving new skis every two years, ensuring their gear is always state-of-the-art. The unique SwapAnytime™ feature allows members to exchange their skis for different models at any point, fostering flexibility in choosing the right equipment throughout the skiing season.
RenounPro offers much more than just gear; it crafts a comprehensive lifestyle experience tailored for ski enthusiasts. Members can participate in exclusive mountain trips, reap discounts of up to 30% off partner brands through the Renoun Marketplace, and enjoy limited-edition ski graphics. With the RenounPro App, members can connect with fellow skiers, share local mountain insights, and organize runs together, thereby enriching their overall skiing experience.
Cyrus Schenck, Renoun's founder and the aeronautical engineer behind VibeStop technology, emphasizes that this program is about reimagining the skier's relationship with their gear. “RenounPro solves the fundamental problems skiers face in choosing the right skis,” said Schenck. “The ability to swap skis at any time is a game changer, ensuring you’re always equipped with the right gear.”
Rob Golden, Renoun's CEO, echoes this vision, noting that the program signifies more than just ski sales—it's about fostering connections and creating lasting memories on the slopes. “We can provide insights into our customers' skiing habits, which is something traditional ski brands struggle to do,” he said. RenounPro is poised to redefine direct-to-consumer strategies in the ski industry, showcasing how access to quality equipment paired with community engagement can enhance the ski experience.
The membership program offers many exciting additional perks, including early access to new product launches and member-only events. Renoun is partnering with luxury adventure outfitters Eleven Experience to create unique trip programming, with exclusive ski experiences in breathtaking locations.
The inaugural trips planned for winter 2026 include thrilling heli-skiing adventures in Revelstoke, B.C., and skiing in the breathtaking mountains of France, creating unforgettable memories for 20 select members at a time. This collaboration further illustrates Renoun’s commitment to delivering extraordinary experiences.
With a clear trend emerging among consumers valuing experiences over material possessions, RenounPro aligns perfectly with modern skier demands. Instead of stockpiling equipment that often goes unused, members enjoy flexible access to high-end gear while engaging in meaningful ski experiences that forge lasting bonds.
Renoun is also dedicated to sustainability, enhancing its environmental initiatives by expanding its existing trade-in program to offer charity donation options to members who exchange their skis. This initiative will help non-profit organizations focused on adaptive skiing.
Founded in 2014, Renoun has made its mark as an industry innovator, recognized for both product excellence and environmental responsibility. The launch of RenounPro is a testament to its forward-thinking approach and dedication to enhancing skier satisfaction. As they prepare for the U.S. market launch for the 2025/26 season, Renoun's sights are set on potential expansions into Europe, Japan, and South America, which are already home to their growing customer base.
In conclusion, the introduction of RenounPro is not just about selling ski equipment. It promises to create a vibrant community of like-minded ski enthusiasts and offers unprecedented benefits that enhance the overall skiing experience. The future of skiing is here, with Renoun at the forefront of this transformative movement.
For a one-time fee starting at $395, plus a monthly charge of $30, members gain access to a high-quality pair of Renoun skis, which utilize the revolutionary VibeStop™ technology, known for its vibration-reduction features. Skiers benefit from automatic updates, receiving new skis every two years, ensuring their gear is always state-of-the-art. The unique SwapAnytime™ feature allows members to exchange their skis for different models at any point, fostering flexibility in choosing the right equipment throughout the skiing season.
RenounPro offers much more than just gear; it crafts a comprehensive lifestyle experience tailored for ski enthusiasts. Members can participate in exclusive mountain trips, reap discounts of up to 30% off partner brands through the Renoun Marketplace, and enjoy limited-edition ski graphics. With the RenounPro App, members can connect with fellow skiers, share local mountain insights, and organize runs together, thereby enriching their overall skiing experience.
Cyrus Schenck, Renoun's founder and the aeronautical engineer behind VibeStop technology, emphasizes that this program is about reimagining the skier's relationship with their gear. “RenounPro solves the fundamental problems skiers face in choosing the right skis,” said Schenck. “The ability to swap skis at any time is a game changer, ensuring you’re always equipped with the right gear.”
Rob Golden, Renoun's CEO, echoes this vision, noting that the program signifies more than just ski sales—it's about fostering connections and creating lasting memories on the slopes. “We can provide insights into our customers' skiing habits, which is something traditional ski brands struggle to do,” he said. RenounPro is poised to redefine direct-to-consumer strategies in the ski industry, showcasing how access to quality equipment paired with community engagement can enhance the ski experience.
The membership program offers many exciting additional perks, including early access to new product launches and member-only events. Renoun is partnering with luxury adventure outfitters Eleven Experience to create unique trip programming, with exclusive ski experiences in breathtaking locations.
The inaugural trips planned for winter 2026 include thrilling heli-skiing adventures in Revelstoke, B.C., and skiing in the breathtaking mountains of France, creating unforgettable memories for 20 select members at a time. This collaboration further illustrates Renoun’s commitment to delivering extraordinary experiences.
With a clear trend emerging among consumers valuing experiences over material possessions, RenounPro aligns perfectly with modern skier demands. Instead of stockpiling equipment that often goes unused, members enjoy flexible access to high-end gear while engaging in meaningful ski experiences that forge lasting bonds.
Renoun is also dedicated to sustainability, enhancing its environmental initiatives by expanding its existing trade-in program to offer charity donation options to members who exchange their skis. This initiative will help non-profit organizations focused on adaptive skiing.
Founded in 2014, Renoun has made its mark as an industry innovator, recognized for both product excellence and environmental responsibility. The launch of RenounPro is a testament to its forward-thinking approach and dedication to enhancing skier satisfaction. As they prepare for the U.S. market launch for the 2025/26 season, Renoun's sights are set on potential expansions into Europe, Japan, and South America, which are already home to their growing customer base.
In conclusion, the introduction of RenounPro is not just about selling ski equipment. It promises to create a vibrant community of like-minded ski enthusiasts and offers unprecedented benefits that enhance the overall skiing experience. The future of skiing is here, with Renoun at the forefront of this transformative movement.
Topics Consumer Products & Retail）
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