A Closer Look at the New Yayoiken Restaurant on SBS Street in Shizuoka

Introducing the New Yayoiken Restaurant on SBS Street

On November 27, 2023, Yayoiken, a well-known Japanese set meal restaurant owned by Plenus Co., Ltd., will open its latest location on SBS Street in Shizuoka. This marks an essential addition to Yayoiken's expanding network, which currently boasts 361 branches across Japan as of October 2025.

A Modern Take on Tradition

The Shizuoka SBS Street restaurant embodies a refined design that presents a new brand image unveiled in December 2023. The exterior features a sophisticated logo and symbol that blends traditional Japanese aesthetics with modern elements. This is highlighted by the use of a contemporary, non-rounded Mincho font for the logo, which creates a harmonious balance between Japanese characters and English text.

Furthermore, the restaurant’s interior is adorned with wall decorations that utilize wallpaper inspired by the historical significance of the brand's origins, which can be traced back to ‘Yayoiken’. The design is in line with Yayoiken’s brand statement of ‘premium quality’ and aims to provide a warm and inviting dining environment.

Enhanced Dining Experience

To allow guests to take their time in selecting meals, the restaurant incorporates a tablet system at each table for placing orders, which enhances convenience and comfort. Additionally, the restaurant features a selection of exclusive dessert items tailored for customers to enjoy after their main courses. The drink bar is also available for those who wish to relax and explore a variety of refreshments while dining.

Yayoiken continues to offer its signature ‘Kaoru Souzou’ (Free refill station) for rice, broth, and pickles so customers can indulge in their favorite accompaniments.

Key Details on Yayoiken Shizuoka SBS Street:

- Address: 4-2-20 Nakada, Suruga Ward, Shizuoka City, Shizuoka Prefecture, 422-8041
- Operating Hours: 10:00 AM to 11:00 PM
- Seating Capacity: 92 Seats

Logo and Brand Statement

The logo is not just visually pleasing; it cleverly includes motifs based on the letters ‘Y’, ‘Y’, and ‘I’ from ‘YAYOI’, resembling a traditional noren (fabric divider). This design choice aims to have it not only resemble the needed elements of a noren but also symbolizes warmth and hospitality. The color palette embodies ‘Yayoired’ to symbolize ambition and warmth, along with ‘Yayoikazawarabuki’ representing new growth and refreshment.

Tagline

“Precious to me. Good things today.”

Brand Statement

Yayoiken believes that Japanese set meals can spread happiness worldwide. The joy of sharing a meal brings smiles and a sense of community. To achieve this vision, our dishes are crafted with attention to nutrition, freshness, and seasonal ingredients to ensure every meal feels special.

Exclusive Dessert Menu

The Shizuoka SBS Street location will also feature a delightful selection of exclusive desserts:

- Strawberry Custard Waffle: ¥580
- Kinako Flour Fried Bread with Vanilla Ice Cream: ¥460
- Sweet Red Bean Soup with Grilled Mochi: ¥350
- Warabi Mochi: ¥190
- Strawberry & Vanilla Sundae: ¥390
- Matcha: ¥300

This exclusive menu allows guests to enjoy sweet treats even after their main meals while relishing the ambiance of Yayoiken.

The Yayoiken Mobile App

To enhance convenience, Yayoiken offers an official mobile app that provides easy access to menu browsing, ordering via delivery platforms, and notifications about new products and promotions. The app also includes fun mini-games where users can earn stamps to redeem for coupons to enjoy their meals at discounted rates.

For more information, visit Yayoiken's official website.