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BIC Flex 5 Sensitive Razor: The Ultimate Solution for Sensitive Skin

This spring, BIC is set to revolutionize men's grooming routines with the launch of the BIC Flex 5 Sensitive Razor. As a trusted name in shaving for over five decades, BIC has meticulously crafted this new razor to address the specific needs of men with sensitive skin. With its clinically proven technology, the Flex 5 Sensitive promises an ultra-smooth and comfortable shave that men can rely on, especially after a long winter.

Designed with Men's Needs in Mind

Surveys indicate that a significant number of men experience various skin irritations when shaving. A recent study involving over 1,200 men aged 16-45 revealed that 87% faced skin issues, including dryness and irritation. BIC's new Flex 5 Sensitive razor is engineered to minimize these problems, giving men the confidence to shave without fear of discomfort.

Key Features of the Flex 5 Sensitive Razor:

• - Five Long-lasting Blades: Each blade is designed for optimal smoothness and durability, ensuring that men achieve an ultra-close shave effortlessly.
• - Lubricating Strip: Infused with soothing ingredients like aloe vera, Vitamin E, and licorice, this strip enhances glide and comfort during shaving.
• - Pivoting Head: The innovative 40-degree pivoting head adapts to the contours of the face, providing precision and ease in every stroke.
• - Extended Durability: With the promise of up to 13 shaves per razor, this product delivers exceptional value for money.

A Commitment to Irritation-Free Shaving

According to Haven Cockerham, BIC's Chief Commercial Officer for North America, the launch of the Flex 5 Sensitive razor is a testament to BIC's dedication to meaningful innovation. As skin irritation and razor bumps are substantial concerns among men with sensitive skin, BIC's latest offering aims to combat these challenges. The Flex 5 Sensitive ensures that users can enjoy a smooth shave while keeping their skin protected and comfortable.

Availability and Pricing

The BIC Flex 5 Sensitive razor will be available for purchase at a suggested retail price starting from $6.92. You'll find it at major retailers nationwide, including Walmart, Walgreens, Kroger, and Amazon. This razor is not just another grooming tool; it represents BIC's ongoing commitment to providing quality products that enhance men's grooming rituals.

About BIC

BIC has long been a leader in stationery, lighters, and shaving products, consistently delivering simplicity and joy in everyday tasks. With an extensive presence across more than 160 countries and a workforce of over 14,000, BIC takes pride in its portfolio of beloved brands, including BIC® 4-Color™, BIC Soleil®, and many others. Recognized for its sustainable practices and educational initiatives, BIC stands as a symbol of reliability and innovation in consumer products.

To learn more about BIC's new Flex 5 Sensitive razor and explore its entire product range, visit BIC's website. Stay connected with BIC on social platforms such as LinkedIn, Instagram, YouTube, and TikTok for the latest updates and promotions.