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Misuzu Life: Celebrating 35 Years of Delicious Mushrooms

In 2026, Misuzu Life, a pioneering company in the cut bunashimeji mushroom sector, proudly commemorates its 35th anniversary since its inception in 1991. The company, headquartered in Nagano Prefecture, is dedicated to delivering the rich blessings of satoyama and promoting sustainable agricultural practices. Over the years, Misuzu Life has adapted to changes in consumer lifestyles while continually striving for coexistence with diverse societies and the global environment.

Anniversary Celebration Campaigns

To express gratitude for its loyal customers, Misuzu Life is launching a series of festive promotions and events themed around the number '35'. One of the highlights is the "35th Anniversary Grand Thank You Festival," featuring the following initiatives:

1. Receipt Entry Campaign: Customers who purchase over 2,000 yen (excluding tax) of Misuzu Life's cut bunashimeji mushrooms will have a chance to win one of 350 prizes, including 1,000 yen worth of PayPay points and exclusive, non-retail commemorative merchandise. Details about the participating supermarkets will be released on the official Misuzu Life website and social media platforms.

2. Limited-Time 35% Extra Package: To further support homes during this anniversary season, a limited-time 35% increase in the volume of their popular product, the "Immediate Use Satoyama Bunashimeji Small Pack," will be available at supermarkets nationwide. This convenient product requires no cutting or chopping, making meal prep hassle-free.

3. Participation in the Osaka Mushroom Festival 2026: Showcasing a commitment to mushrooms, Misuzu Life will participate in various events throughout 2026. The first stop will be the Osaka Mushroom Festival 2026 held at Sakuya Konohana Kan in Osaka City on June 6th to 7th. This event will feature a special sweet, the "Satoyama Premium Bunashimeji Ice Cream 'Queen'," which will be given away for free to the first 35 visitors each day, alongside sales of the product.

Fun Elements and More Events

In addition, this anniversary celebration features playful elements, such as the last five digits of the JAN code (barcode) for the limited products being set to "35835," which symbolizes that "35 years is the best." Misuzu Life also plans to engage attendees with products like "Immediate Use Satoyama Bunashimeji" and special activities to share "35 Mushroom Stories" on stage during events.

Beyond the Osaka Mushroom Festival, Misuzu Life will participate in numerous events through 2026:

• - Komachi Pre-Mama & Baby Festival in Nagano on September 22-23
• - Nagano Mushroom Festival on October 17
• - Yokohama Mushroom Festival on October 17-18
• - Kikuzan Kaido NAVA-1 Festival on October 18
• - Hiroshima Mushroom Festival on November 28

Misuzu Life's Mission

Since its founding, Misuzu Life has believed in the importance of providing customers with quality, convenient options for their meals. The launch of Japan's first "Cut Bunashimeji" mushrooms in 2004 exemplified their innovative spirit, simplifying meal preparation for modern families. With a mission to ensure that their products bring joy to customers' everyday lives, Misuzu Life continues to support healthier and more sustainable eating habits.

For more details, follow Misuzu Life through their official website here as they share updates about ongoing promotions and upcoming events to celebrate this momentous occasion.

As Misuzu Life embarks on this exciting 35-year milestone, they invite everyone to join them in celebrating the joy of mushrooms and the spirit of togetherness the culinary world can bring. Don't miss out on the festivities, as they aim to make 2026 a fantastic year filled with flavor, fun, and gratitude!