#Japan #Tokyo #fan engagement #ADK Marketing #Financial Sector

ADK Marketing Solutions Launches Fan Growth Project

ADK Marketing Solutions, based in Minato, Tokyo, has been addressing marketing challenges faced by financial clients for over two decades, since its inception in 1999. Recently, the company announced the launch of its "Business Fan Growth Project for Subscription and Continuation Services". This initiative aims to enhance customer loyalty and retention by analyzing market trends in the finance sector.

The company has published the "Financial Fan Growth Report 2025", which investigates consumer behavior and market movements across six categories: money, banking, investment, insurance, payments, and cashing. This report not only explores popular trends but also examines the business implications of enhancing fan engagement.

Overview of the Financial Fan Growth Report 2025

The study included a nationwide sample of 5,200 participants aged between 18 to 79 years. The survey excluded individuals working in finance, insurance, advertising, or research sectors, as well as previous respondents. The data was collected through an online survey conducted from June 5 to June 10, 2025.

Defining ‘Fans’ in Subscription and Continuation Business

In the realm of subscription-based services, customers may not necessarily form emotional bonds with the companies they choose. Often, their decisions are based solely on practical benefits, such as cost or convenience. Therefore, long-term retention becomes a key performance indicator for businesses.

To better understand the fan dynamics in this sector, ADK defined fans using two axes: "Emotional Bond" (horizontal axis) and "Functional Bond" (vertical axis). These parameters highlight the emotional involvement of customers and the practical benefits they receive, allowing a quantifiable measure of fan engagement through a score derived from these two axes.

Visual Representation of Fan Engagement

The report created an "EF Matrix" by categorizing the participating companies into four quadrants based on their median scores of Emotional and Functional Bonds. This visual tool helps businesses identify their current fan engagement level and strategize on enhancing their customer relationships more effectively.

Key Findings in the Banking Sector

Attitudes Towards Banking Apps

The report revealed that younger generations highly value the usability of banking apps, with over 50% of respondents in their 20s prioritizing ease of use when choosing a bank. Conversely, comfort with online banking remained consistent across age groups, with 51.6% of participants expressing no resistance to using digital-only banks.

Perception of Bank Branches

Interestingly, the importance of physical bank branches has grown, with an 11-point increase since 2021 in the belief that in-person interaction is essential when dealing with banks. However, the reliance on digital banking services is also evident, with a modest increase in those who believe that online banking and apps can completely replace the need for branches.

The New Trend: Outsourcing Financial Tasks

This report highlights a shift in younger demographics toward outsourcing their financial knowledge and tasks to banking services, indicating a trend of ‘learning outsourcing.’ Meanwhile, middle-aged individuals are seen favoring efficient, smartphone-based banking solutions, demonstrating a desire for convenience in managing their time-consuming responsibilities.

Conclusion and Future Directions

ADK’s comprehensive analysis illustrates the growing demand for outsourced banking services across all age groups. The insights gathered from this report can guide financial institutions in refining their strategies to boost customer loyalty.

The Financial Fan Growth Project by ADK Marketing Solutions will not only benefit financial clients but also aims at providing solutions for businesses offering subscription and retention services. The company remains committed to leveraging data to support business growth through targeted profiling, product development, and media planning.

For more details on how ADK Marketing Solutions can aid your business, please visit their website at ADK MS Website.