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HLPY's Revolutionary Partnership with Volkswagen Group France

In a significant move for the automotive service industry, HLPY, an Italian scale-up specializing in vehicle assistance services, has been selected by Volkswagen Group France to digitize and manage their roadside assistance offerings in the French market. This partnership was officially announced in October 2025 and marks a pivotal step toward enhancing customer experiences in the automotive sector.

The Rise of HLPY

Founded in 2020, HLPY has quickly established itself as a leader in digital vehicle assistance, integrating technology into every facet of its service delivery. The company's platform combines real-time data collection and analysis with artificial intelligence and machine learning to streamline services such as roadside assistance, repairs, and ongoing vehicle support. With a goal to manage over 500,000 services annually by 2026, HLPY is on track to become a formidable player in the European market.

The Partnership Details

The collaboration with Volkswagen Group France covers the introduction of a fully digital roadside assistance package, including the pioneering B-Call electronic emergency service, which ensures uninterrupted connectivity between drivers and HLPY's platform. The operational testing began in early October, with a full rollout planned for November 2025. This initiative will not only modernize their roadside assistance but also significantly enhance the customer service experience.

Impacts on the French Market

France represents the second-largest automotive market in Europe, with approximately 4 million potential users and annual registrations hitting around 270,000 for Volkswagen's brands, which include Volkswagen, ŠKODA, SEAT, CUPRA, and Audi. With this new venture, HLPY aims to position itself as the leading provider of assistance services within France, further expanding its influence across Europe, particularly in Italy, Spain, Germany, and Austria.

Aiming for Excellence

Stefano Sarti, the co-founder and Managing Director of Growth at HLPY, emphasized the company’s vision: “Our technology platform allows for the management and optimization of the entire network, encompassing everything from roadside assistance to vehicle repairs and logistics.” He claimed that Volkswagen's choice to work with HLPY exemplifies a commitment to innovation in the customer service domain.

Thierry Suquet, Customer Experience Director at Volkswagen Group France, echoed these sentiments by noting that enhancing roadside assistance services is crucial for customer loyalty. He stated, “When drivers are stranded, we must ensure their needs are met efficiently and promptly. HLPY’s digital model has showcased the ability to deliver both speed and quality in service, which makes all the difference for our customers.”

Looking Ahead

With its unique digital platform, HLPY not only enhances Volkswagen’s service offerings but also aligns with the industry’s shift toward digital transformation in after-sales and customer relationship management. HLPY's ambitions extend beyond mere service provision; they are redefining how customer care and automotive services can reshape interactions in the industry.

The partnership serves as a testament to HLPY’s innovative capabilities and the automotive sector’s future direction towards more data-driven, customer-centric services. With the backing of notable investors, including Nextalia SGR and Alkemia SGR, HLPY is poised for growth and expansion, changing the landscape of vehicle assistance in Europe.

This collaboration underlines a critical evolution within the automotive industry, where quick service, digital tools, and an enhanced customer experience are paramount. HLPY’s focus on connectivity and efficiency positions it at the forefront of a new era in mobility services, redefining expectations and setting new standards in the market.