Gal Mind & Design
2025-06-23 04:51:27

The Fusion of Gal Mind and Design Thinking for Creative Societal Implementation

Uniting Gal Mind and Design Thinking for Innovation



In an effort to transform creativity into societal implementation, CGO.com, based in Shibuya, Tokyo, has partnered with Infobahn Design Lab to launch a groundbreaking program called 'Gal Style Design Thinking Program.' This initiative aims at leveraging 'Gal Mind'—individuality, intuition, and positivity—as a pivotal factor in organizational and product innovation.

The Essence of the Gal Mind


CGO.com has already made waves by implementing this Gal Mind philosophy across over 90 companies, including major corporations. The goal? To source ideas that resonate with human desires, crafting solutions previously unseen through traditional logic and meetings. In an age where technological progress guarantees a consistent quality across products and services, the call for unique experiences with emotional depth grows louder. Users now seek brands that embody authenticity and philosophy—a distinct difference that sets them apart from competitors.

Bridging Desire-Driven Creativity with Rational Structure


The 'Gal Style Design Thinking Program' is designed to marry desire-driven creativity with rational validation. The program exploits the strengths of both organizations:
  • - Infobahn Design Lab (IDL) brings future insights, information structuring, and research design skills.
  • - CGO.com offers a creative drive grounded in desires and intuition.

Program Structure


The program unfolds through three phases, integrating Gal Mind into design thinking:
1. Ideation Phase: Facilitated through Gal-style practices, this phase encourages participants to think beyond rigid frameworks and unlock their intrinsic creativity, producing novel ideas that defy conventional thought.
2. Output Design Phase: Participants will provide each other feedback in a flat, open manner. Here, outputs are assessed not by logical correctness but based on emotional resonance, aiming for outputs that speak to core feelings such as 'liking' or 'connecting.'
3. Research Phase: Creatives uninhibited by traditional constraints deliver candid, bias-free feedback, illuminating unseen challenges and values within an organization, generating insights that standard research might overlook.

Addressing Organizational Challenges


This program is particularly beneficial for organizations grappling with issues like:
  • - Producing ideas that lack a memorable impact.
  • - Settling into safe or conventional conclusions.
  • - Failing to evoke a sense of authenticity in branding.
  • - Having transformation ambitions with no clear path forward.

Voices of Leadership


Tomokazu Ito, Vice President, Infobahn


In his remarks, Ito discussed the era of lost opportunities and the necessity for businesses to redefine their perceptions about customers and needs. He emphasized that a focus on 'problem-solving' can often eclipse the fundamental goal of fostering individual happiness and fulfillment.

Rikako Takeno, CEO, CGO.com


Takeno asserted that the Gal Mind embodies a commitment to 'what one loves,' encouraging a genuine engagement with one's emotions. This collaboration with IDL seeks to empower organizations to create impactful offerings that resonate with users' deeper emotions.

Moving Forward


Looking ahead, CGO.com and IDL envision a society where emotional decision-making becomes standard practice in idea formation and decision-making within organizations. By prioritizing feelings such as excitement and desires, they aim to foster a creative atmosphere that paves the way for innovative product and service development. As organizations embrace creativity founded on intrinsic desires, they can lay the groundwork for sustainable value generation.

For organizations looking to revitalize their innovative practices, this program holds transformative potential. Through engagement with the Gal Style Design Thinking Program, companies can leap beyond the bounds of logic alone to harness the power of desire-driven creativity into their operational fabric.

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For more information or to download documents, visit CGO.com Contact Page.


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Topics Consumer Products & Retail)

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