Exploring the Trend of Staying Indoors During Summer Break in Japan

In an insightful survey conducted by the green brand "&Green," managed by Suntory Flowers located in Minato-ku, Tokyo, it was discovered that a notable 44% of respondents plan to spend their summer vacation at home. The survey, which took place between July 16 and July 17, 2025, via Instagram Stories, aimed to explore how people intend to spend their time during the summer break.

The survey results spotlighted a significant trend away from traditional summer activities. The primary reason cited by 45% of participants for staying home is the extreme heat, followed by 17% who indicated a dislike for crowded places. This data points to a growing concern regarding rising temperatures and the influx of tourists affecting how individuals plan their leisure time during the hottest months of the year.

Survey Overview

- Survey Duration: July 16-17, 2025
- Method: Conducted through &Green's official Instagram account
- Sample Size: 182 responses

Key Findings:

1. How do you plan to spend your summer break?:
- Stay at home: 81 votes (44.5%)
- Day trips: 26 votes (14.3%)
- Overnight trips or family visits: 38 votes (20.9%)
- No plans yet: 37 votes (20.3%)

2. Reasons for spending summer at home:
- Too hot to go out: 82 votes (45.1%)
- Dislike crowded places: 31 votes (17.0%)
- Love being at home: 25 votes (13.7%)
- Economic reasons: 13 votes (7.1%)

With these findings in mind, &Green proposes delightful and refreshing summer home decor ideas that utilize soil-free plants along with clear glass containers. Not only are these plants convenient for indoor settings, but they also bring a lively atmosphere without the need for traditional soil.

The &Green Concept

&Green's unique approach employs a material called Puffcal instead of soil. This sponge-like substance retains optimal moisture and air, making plant care easier with minimal water. Watering becomes straightforward, reducing the potential for mishaps in plant care, and creating a hygienic option for indoor gardening.

Sustainability Efforts

&Green is committed to sustainable practices, conserving water throughout their production process—utilizing approximately one-third of the water typically needed for soil production. Additionally, a portion of their sales goes towards organizations that protect water resources, reflecting their dedication to creating a positive environmental impact.

For those looking to blend greenery into their living space effortlessly, &Green offers a variety of options that cater to different tastes and preferences. You can personalize your indoor garden with plants that fit your mood, supported by convenient products that enhance anyone's living space.

With the rising trend of spending summer vacations at home, now is the ideal time to revitalize your space with eco-friendly and stylish decor from &Green, ensuring that your home is a cool and refreshing retreat during the peak summer heat.