Backroads Unveils New Adventures Targeting Active Adults in Their 30s and 40s

Backroads Introduces New Active Adventures for a Dynamic Generation



On May 30, 2025, Backroads, a leader in the active travel segment, took a significant step by unveiling a fresh series of trips tailored for adults in their 30s and 40s at the Outside Festival held in Denver. This new collection comprises 34 immersive itineraries, designed to provide enriching experiences that seamlessly fit into the vibrant lifestyles of this age group. As society increasingly recognizes travel as an essential aspect of personal well-being, Backroads is catering specifically to those who prioritize meaningful adventures.

The distinctiveness of this initiative lies in its focus on adults who often feel overlooked by traditional luxury travel offerings, which typically cater to either families with young children or affluent retirees. With disposable income at their disposal, adults in their 30s and 40s are now more eager than ever to invest in well-crafted vacations that blend active exploration with community interaction. The newly curated trips not only focus on adventure but also create spaces for social connection among peers. This new direction reflects a broader trend in which travel is regarded not merely as a leisure activity but as a critical component of health and happiness.

The launched collection features a variety of activities that range from heli-hiking in the majestic Canadian Rockies and cycling through picturesque Italian coastal towns to embarking on bourbon-tasting bike tours in Kentucky. For those seeking a more epic journey, how about trekking to the stunning Machu Picchu in Peru? These itineraries are all characterized by Backroads' renowned support system and commitment to hospitality, ensuring travelers experience the utmost comfort and care throughout their adventures.

Avery Hale Smith, Chief Experience Officer at Backroads, expressed enthusiasm over this new offering, stating, "We’re thrilled to expand our core product with a specialized collection aimed at this age demographic. Many individuals in their 30s and 40s are increasingly prioritizing experiential travel and are willing to invest in luxurious experiences. They may be traveling more than previous generations but don't always have the time or desire to meticulously plan their expeditions. Our trips serve as the ideal opportunity to recharge, connect with others, and explore alongside like-minded peers."

Scheduled for booking starting June 26, 2025, these trips are designed with the first departures expected in the spring of 2026. Each itinerary promises a high degree of flexibility and active engagement while being led by expert trip leaders who are adept at fostering camaraderie among participants.

The itineraries included in the 30s and 40s Trips collection range widely, aiming to connect young travelers with both nature and culture:
  • - Walking and Hiking Tours: A Taste of Camino de Santiago, Canadian Rockies Heli-Hiking, and Dolomites Hut-to-Hut trek.
  • - Multi-Adventure Tours: Covering exquisite destinations like Alaska's Glaciers, Bali, Costa Rica's Highlands to Coast, and the serene landscapes of Cuba.
  • - Bike Tours: Spanning cultural hotspots from Berlin to Prague, California's Wine Country, and the beautiful Irish countryside.

Backroads will be showcasing these offerings at the Outside Music Festival, creating a unique opportunity for potential travelers to gather insights and plan their next adventure. Attendees are encouraged to discover more about Backroads’ latest initiatives by visiting their website or reaching out directly.

With a legacy spanning over 45 years, Backroads has established itself as a pioneer in active and adventure travel, recently diversifying to include trips designed for various age groups including families. This new collection for adults in their 30s and 40s promises not only to meet the travel needs of this generation but also redefine how adventure and connection are experienced in travel.

For more information on these exciting new trips, visit Backroads or call 800-462-2848.

Embrace the world with Backroads, where every adventure is crafted to inspire connection, culture, and well-being.

Topics Travel)

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