#Japan #Tokyo #hydration #Suica Penguin #BEX Coffee

Cool Off This Late Summer with Bex Coffee Shop

As the summer heat continues, staying hydrated is crucial. Bex Coffee Shop is stepping in to help all coffee and refreshing drink lovers with an exciting new offering. Starting September 8, 2026, customers can enjoy a uniquely designed Suica Penguin acrylic keychain with every XL-sized drink purchased, exclusively available at Bex Coffee shops. This special promotion is an integral part of their summer campaign aimed at reminding patrons to take a moment for themselves amidst a busy schedule.

The Suica Penguin, the beloved mascot of East Japan Railway Company, is prominent in this limited-time offer, encouraging customers to quench their thirst with delightful beverages while enjoying a touch of whimsy. The campaign's essence is to create a casual hydration station, akin to what you'd find at a marathon, where individuals can easily replenish their energy and fluid levels while also finding a moment of relaxation.

Exciting Campaigns and Promotions

In addition to the exclusive drink and keychain combo, Bex Coffee Shop is also hosting the second round of the JRE POINT campaign. This initiative gives participants a chance to win fabulous prizes when they purchase eligible drinks while using their registered Suica on the JRE POINT website.

Campaign Details:

• - JRE POINT Prize Draw: Enter for a chance to win 5,959 JRE POINTs! Just purchase four drinks and you’ll get one entry into the draw.
• - Suica Penguin Goods Prize: If you buy three L or XL size drinks, you could win a special Suica Penguin merchandise set! Just remember, you need to register for each course separately, and yes, entering both gives you a chance to win multiple prizes, should luck be on your side.

The campaign will run from September 1 to September 30, 2026, at 43 participating Bex Coffee Shop locations. Be sure to visit the campaign page for more details!

Exclusive Product Offerings

New Exclusive Drink

Available for a limited time, the XL-sized drink comes with a stunning Suica Penguin acrylic keychain, and the total cost is 1,350 JPY (including tax). Customers can choose from a variety of refreshing ice drinks:

• - Rich Lemonade
• - Regular Lemonade
• - Iced Coffee
• - Iced Tea
• - Iced Lemon Tea
• - Iced Jasmine Tea
• - 100% Apple Juice

It’s an opportunity to enjoy tasty drinks while collecting adorable penguin-themed goodies. The designs of the keychain will differ across various shops, so be sure to check before you go. Stock is limited, and once it's gone, it’s gone!

EC Exclusive Offer

Additionally, for online shoppers, Bex Coffee Shop will also launch an exclusive Suica Penguin-designed water bottle. Featuring the well-loved KINTO design, this lightweight bottle is perfect for on-the-go hydration, equipped with a handy handle and easy to open/close lid. Options include:

• - 300ml bottle for 2,200 JPY (including tax)
• - 500ml bottle for 2,400 JPY (including tax)

This online exclusive is projected to launch around late September 2026. Keep an eye on Bex Coffee Shop's official communications for precise dates.

About Bex Coffee Shop

Bex Coffee Shop aims to provide daily support to its customers through quality coffee and unique dining experiences. Nestled in the bustling centers of urban areas, the shops feature freshly ground blends sourced from around the world. In addition to their specially crafted coffees, customers can also indulge in delicious homemade items such as paninis, alongside various seasonal menu items that guarantee new discoveries with every visit.

With 72 locations primarily located in train stations across the metropolitan area, Bex Coffee Shop has established itself as a comforting stop for caffeine lovers, alongside innovative retail experiences that continue to evolve.

Conclusion

As we brave the late summer sun, Bex Coffee Shop offers a delightful respite with their exclusive Suica Penguin drinks and cool merchandise. Make sure to visit between September 8 and 30 to enjoy these limited-time offerings. It’s the perfect way to stay hydrated, relax, and collect some lovely keepsakes while on the go!