#USA #Brand Identity #packaging solutions #Warminster #Double H Packaging

Double H Packaging Unveils a New Brand Identity and Website

In a significant development for the packaging industry, Double H Packaging, Inc. has recently announced the launch of a fresh brand identity alongside a new website. This overhaul not only reflects a modern aesthetic but also highlights the company’s extensive expertise that spans five decades in the packaging solutions arena.

A Modern Take on Tradition

Founded in 1974, Double H Packaging has transitioned from its roots in profile extrusion to become a comprehensive manufacturer of paperboard and plastic packaging solutions. The new branding presents a refined logo, an expanded color palette, and a comprehensive visual identity aimed at better portraying the company's capabilities, strong relationships with customers, and unique perspectives in the industry.

Scott Myers, CEO of Double H Packaging, expressed that the company's robust reputation built over the years is a solid foundation for these changes. The rebranding effort is designed to not only make the company’s extensive services clearer but also to highlight its commitment to meeting modern customer demands.

“The evolution of our brand helps communicate the vast expertise we can provide, while still maintaining the legacy we’ve built over fifty years,” Myers stated.

Separation of Powers

As part of a larger organizational shift, Double H Packaging has now established itself as a distinct packaging business, headquartered in Warminster, Pennsylvania, with a dedicated printing division. Concurrently, its associated entity, Double H Plastics, operates independently as a manufacturer of extruded products from Morristown, Tennessee.

This separation has allowed Double H Packaging to take a fresh look at its identity, which Myers believes positions the company for future growth and adaptation in a competitive marketplace.

Visual Enhancements and User Experience

The rebranding involved developing a visual system that captures the energy and essence of Double H. Their revised color scheme preserves green as a connection to their legacy, but introduces a wider spectrum that allows for creative innovation and flexibility.

Additional branding elements include updated typography, graphic patterns, iconography, and photography that enhance the overall aesthetic of the new website and are reflected in marketing materials and communications.

The updated website features improved navigation, responsive design, and reorganized content, ensuring visitors have a more user-friendly experience when exploring what Double H offers.

Focus on Customer Needs

The Vice President of Sales and Marketing, Joe Harp, Jr., emphasized the broad range of customer requirements that Double H Packaging meets. The new website serves as a comprehensive resource, outlining their capabilities from initial concepts to full-fledged production solutions.

With clients ranging from leading international brands to emerging companies, Double H Packaging caters to a diverse array of needs, including refrigerated and frozen foods, snacks and confectionery, as well as custom solutions for specialized applications.

Visit the New Platform

To experience the new brand identity and explore the products and services offered by Double H Packaging, interested parties can visit doublehpackaging.com.

About Double H Packaging

Double H Packaging, Inc. is a premier provider of innovative packaging solutions that protect products and enhance brand value. With a focus on quality and customer satisfaction, they are committed to delivering exceptional service and expertise that meets the demands of their clients in an ever-evolving market landscape.