Labatt Beer to Celebrate Summer with Golden Tee Golf Partnership and Raspberry Lemon Flavor Revival

Labatt Beer Kicks Off Summer Fun



As summer approaches, Labatt Beer is excited to announce an exhilarating partnership with the beloved arcade game, Golden Tee Golf, inviting fans to swing, sip, and score all summer long. This collaboration promises to infuse the bar scene with fresh energy while celebrating the cherished rituals that accompany a good game with friends.

In addition to the partnership, Labatt is also bringing back a fan favorite: Labatt Blue Light Raspberry Lemon. This seasonal light pilsner combines natural raspberry and lemon flavors, resulting in a refreshing beverage that perfectly complements summer socializing.

Golden Tee Golf and Labatt: A Perfect Pairing



Golden Tee Golf has captured the hearts of bar-goers for decades, with more than 1 million unique players annually and over 200,000 units sold since its inception in 1989. The game's enduring popularity aligns seamlessly with Labatt's goal of enhancing the enjoyment of social interactions. As Jason Folaron, Labatt USA's brand manager, put it, "This partnership is about celebrating the rituals that happen after the round, whether it's playful banter over an arcade game or toasting a long day on the golf course."

To kick off this partnership, select bars across the Great Lakes region will offer exciting co-branded promotions, along with opportunities for patrons to participate in Labatt branded Golden Tee Go giveaways. These events are designed to engage both beer enthusiasts and gaming fans alike, ensuring a lively atmosphere that epitomizes summer fun.

The Return of Labatt Blue Light Raspberry Lemon



Reintroducing Labatt Blue Light Raspberry Lemon just in time for Memorial Day weekend, this refreshing light pilsner offers a delightful combination of fruity flavors, making it the perfect choice whether you're virtually birdie-ing holes or cheering on your friends in real life. "People loved this beer last year, and we're thrilled to bring it back with even more energy thanks to the Golden Tee partnership," Folaron shared.

Packaged in 12 and 30-packs of 12-ounce cans, the Labatt Blue Light Raspberry Lemon will be available across New York, Ohio, Michigan, Pennsylvania, and Vermont. This easy-drinking beer not only satisfies your taste buds but also embodies the lighthearted spirit of summer gatherings.

About Incredible Technologies



Incredible Technologies, the company behind Golden Tee Golf, is a pioneering force in the design and development of coin-operated gaming experiences. Founded in 1985 and proudly woman-owned, the Chicago-based company has continually sought to create engaging and entertaining experiences for players, establishing a legacy of innovation in the gaming field.

About Labatt USA



Established in Buffalo, New York, Labatt USA boasts a diverse portfolio centered around its flagship Labatt Blue and Labatt Blue Light. Renowned for its clean taste and refreshing qualities, Labatt has since its establishment in 1847, evolved into a favorite summer beer, particularly in the Great Lakes region. Labatt takes pride in maintaining the tradition of outdoor enjoyment, connecting with fans through social media platforms like Facebook, Twitter, and Instagram. With Labatt, good times and great flavors are guaranteed.

Conclusion



As Labatt Beer orchestrates this thrilling summer campaign, fans can anticipate memorable moments filled with laughter, friendly competition, and, of course, refreshing drinks. Keep an eye out for Labatt Blue Light Raspberry Lemon and grab your friends for some Golden Tee golf action this season. Cheers to the summer of fun and great beer!

Topics Consumer Products & Retail)

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