#Japan #Tokyo #IDOM #Gulliver Used Cars #Atsumi Tanizaki

Gulliver Used Cars Launches Exciting 'Good Boo Boo Day' Campaign

Gulliver, operated by IDOM, is thrilled to announce the initiation of a special campaign in November leading up to 'Good Boo Boo Day' on November 22. First celebrated last year and officially recognized by the Japan Anniversary Association, 'Good Boo Boo Day' signifies the joy of owning a car, derived from the catchy phrase 'Good (11) Boo Boo (22)'. This day is aimed at rekindling appreciation for the charm of automobiles and encouraging people to discover the joy of having a car.

As part of this year's celebration, Gulliver has declared November as 'Buy-in Strengthening Month', featuring a series of exciting events for customers. Vehicle owners who sell their cars during this period and apply through the campaign form can earn a QUO Card Pay worth 3,000 yen. On the actual 'Good Boo Boo Day', those who sell their cars will receive double the amount, totaling 6,000 yen.

In addition to these appealing offers, starting from November 10, Gulliver will host a lottery for exclusive 'highlight vehicles' available only through LINE applications. This unique event aims to introduce customers to special deals on standout vehicles, enhancing their car-selling experience.

The excitement of 'Good Boo Boo Day' is further amplified by the launch of a brand-new TV commercial featuring the theme of 'Extra Value Assessment'. This ad is set against a backdrop of large exhibition spaces and effectively communicates the experience of meeting one’s next vehicle, portraying the moment of parting with a car as not an end, but a new adventure. The narrative encourages a positive perspective on car exchanges, transforming what might be a bittersweet moment into a thrilling opportunity for a fresh start.

The commercial is narrated by Atsumi Tanizaki, a popular voice actress recognized for her dynamic performances that resonate with audiences of all ages. Tanizaki’s lively voice captures the emotional triggers that cannot be conveyed through mere numbers, creating an engaging atmosphere that encourages customers to feel excited about selling their cars.

Moving forward, IDOM continues to envision cars as more than mere transport; they are experiences that contribute to everyday life. They are dedicated to supporting each customer’s positive choices through innovative services and systems.

Campaign Details

Campaign Period

• - Date: November 1 – November 30, 2025

Special Website

• - Gulliver Good Boo Boo Day

Campaign Highlights

• - Customers selling qualifying vehicles are eligible for a QUO Card Pay worth 3,000 yen upon submission through the campaign form.
• - Customers selling on 'Good Boo Boo Day' will receive a QUO Card Pay worth 6,000 yen.

Important Notes

• - Participating stores such as 'Jisha Ron', 'Brat', and 'Remake Cars' are excluded from this campaign.

New Television Commercial Details & Atsumi Tanizaki Profile

Broadcast Start Date

• - Date: November 1, 2025

Broadcast Area

• - Nationwide, excluding Kanto, Kansai, Hiroshima, and Tokushima.

Commercial Video

• - Extra Value Assessment 'Good Boo Boo Day' Edition

Atsumi Tanizaki Profile

Atsumi Tanizaki, born on September 27 and hailing from Oita Prefecture, is noted for her roles in popular series such as 'SPY×FAMILY' as Anya Forger and 'Sousou no Frieren' as Frieren. She garnered widespread acclaim for winning both the Leading Actress Award and Supporting Actress Award at the 17th Voice Actor Awards in 2022, showcasing her talent and popularity.

For inquiries regarding this campaign, please contact:
IDOM Corporation
Public Relations Unit
Email: