ABABA Launches Tanabata Campaign to Support Job Seekers with 7,777 Yen Amazon Gift Cards

ABABA's Tanabata Campaign: A Supportive Initiative for Job Seekers

In a bid to uplift the spirits of job seekers, ABABA, a company specializing in new graduate recruitment services, has initiated a unique Tanabata campaign where hiring managers can submit encouraging messages on small strips of paper (tanzaku) for students navigating the challenging job market. During this campaign, which runs from June 13 to July 3, seven participants will be randomly selected to win Amazon gift cards worth 7,777 yen.

Background of the Initiative

The current job market heavily favors employers, leading to a situation where job seekers often face multiple rejections before securing an offer. This prolonged process can considerably escalate their stress and anxiety. The founders of ABABA, inspired by the personal experiences of friends who faced mental health struggles during their job search, aim to offer support and guidance to candidates dealing with these hardships.

ABABA is designed to provide job seekers who have made it to final interviews the opportunity to receive job recommendations based on their achievements. The unique “O-祈りエール” initiative allows companies to send positive reinforcement through rejection emails, thus promoting job seekers to register on ABABA and benefit from future job opportunities.

The positive feedback from participants showcases the effectiveness of this initiative: many students have expressed gratitude, stating that ABABA played a crucial role in rewarding their hard work. One student mentioned, "I considered settling for less during my job search, but thanks to ABABA, my efforts have been recognized."

Call for Submissions

ABABA is inviting hiring managers to participate in this campaign by sending encouraging Tanabata messages. Only submissions via company domain email will be accepted. The purpose is clear: to uplift and inspire job seekers who are often weighed down by the anxiety associated with the hiring process.

How to Submit:

- Application Method: Submit your messages via the provided application form.
- Participation Period: June 13 – July 3.
- Incentive: Seven randomly selected submissions will win an Amazon gift card worth 7,777 yen.

Examples of Submissions

Some of the encouraging messages received will be featured on ABABA’s official Note page, offering a glimpse into the world of supportive corporate culture.

About ABABA's Services

ABABA's platform is exclusively for students who have successfully reached the final interview stage in their job search. Upon registration, students provide details of their final interview experiences, enabling companies to scout them based on their proven track record. The platform also features the “O-祈りエール,” transforming rejection emails into motivational messages that endorse candidates to register for ABABA in pursuit of future employment opportunities.

This two-fold emphasis not only reduces the psychological burden on job seekers but also strengthens employer branding, addressing both social and business challenges. ABABA fundamentally aims to transform the job application landscape by providing a supportive network for candidates.