#USA #Newark, NJ #LinkedIn #PulsePoint #HCP Audience

PulsePoint Joins LinkedIn Marketing Partner Program

PulsePoint, a prominent health marketing technology firm, is making waves by announcing its addition to the LinkedIn Marketing Partner Program as the newest omnichannel audience partner. This strategic move allows healthcare brands to efficiently target healthcare professionals (HCPs) on LinkedIn, significantly enhancing their audience engagement strategies.

A New Era for Health Marketing

In recent years, healthcare marketing has evolved dramatically, particularly with the rise of social media. As health brands look for effective channels to engage HCPs, LinkedIn emerges as a crucial platform that boasts the world's largest professional network. Recent statistics highlight that approximately 69% of HCPs utilize social networks daily, with nearly 52% actively engaged on LinkedIn.

Ezra Suveyke, the Chief Technology Officer at PulsePoint, emphasized the importance of this platform for health brands, stating, "As health brands look to engage HCPs in more professional environments, LinkedIn was a natural next step." This integration not only aligns with the professional nature of the network but also showcases PulsePoint's commitment to enhancing HCP targeting capabilities across various channels.

High Performance in Beta Testing

Before the official launch, PulsePoint conducted a closed beta program in collaboration with CMI Media Group. The results were remarkable, demonstrating the effectiveness of the new integration. Engagement metrics, which include both impressions and clicks, nearly doubled, while cost-per-thousand impressions (CPM) and cost-per-click (CPC) were reduced by one-third when juxtaposed with other HCP audience data providers.

Will Royal, Associate Director at CMI Media Group, shared his enthusiasm about partnering with PulsePoint, stating, "PulsePoint offers excellent audience scalability on LinkedIn, driving efficiency in both campaign costs and delivery." The reduced costs coupled with heightened engagement rates position PulsePoint favorably in the competitive landscape of health marketing.

Integrating Deep Analytics

Beyond just audience activation, PulsePoint's Omnichannel Audience solution integrates proprietary reporting capabilities that furnish brands with real-time insights into HCP engagement across different social platforms. This includes granular drilldowns that deliver unparalleled visibility into audience behavior and performance, enhancing campaign optimization across various channels.

Clients can opt for PulsePoint's analytics solution, HCP365, which provides deeper insights into NPI-level social performance, alongside traditional channels such as site, search, and email. Such comprehensive analytic solutions allow brands to gain a holistic understanding of how each healthcare professional interacts with their marketing efforts.

Future Prospects

This strategic expansion marks a significant advancement in PulsePoint's commitment to broadening the reach of social and omnichannel HCP engagement. The integration with LinkedIn represents not just a partnership but a step towards revolutionizing health marketing by leveraging data-driven strategies and audience-focused solutions.

As PulsePoint continues to innovate within this space, it places itself at the forefront of health marketing technology, aiming to enhance decision-making processes for healthcare professionals and improve the effectiveness of marketing campaigns across various platforms. For more information about PulsePoint's offerings, interested parties are encouraged to visit pulsepoint.com.