#United States #Choice Hotels #North Bethesda #Radisson #hotel branding

Choice Hotels Revamps Radisson Identity

In a significant move towards modernization, Choice Hotels International has launched refreshed visual identities for its Radisson family of brands, which includes Radisson, Radisson Blu, and Radisson Individuals. This reimagining represents not just a new logo for each brand but a broader vision for guest experiences as Choice aims to redefine its place within the upscale hotel market. The newly designed logos are slated to begin appearing across various hotel properties throughout the Americas in 2025.

The New Logos and What They Represent

Choice Hotels' new branding approach is grounded in the rich legacy of the Radisson name, celebrated for its commitment to delivering quality hospitality for over 115 years. The redesigned logos leverage this heritage while positioning the brands to appeal more effectively to modern travelers and hotel investors. Each logo has been meticulously crafted to reflect the distinct identity of the respective brand:

• - Radisson: The new logo nods to Radisson's American origins, featuring a prominent uppercase font reminiscent of vintage signage, updated with a bold and elongated typeface that radiates modernity.
• - Radisson Blu: Known for its Scandinavian roots and design-forward ethos, the Radisson Blu logo has been designed with minimalism in mind, utilizing a gradient typeface that entices guests to explore.
• - Radisson Individuals: This logo emphasizes the uniqueness of the boutique hotels under this collection, creating a harmonious relationship with Radisson Blu while invoking a sense of curiosity about the local culture.

A Commitment to Guest Experiences

Indy Adenaw, Senior Vice President and General Manager of Upscale Brands at Choice Hotels, stated, “We’ve sharpened the brand propositions to captivate travelers looking for an elevated hotel stay. This is just the beginning of our vision becoming a reality.” As part of its strategy, Choice Hotels is not only redesigning logos but also renovating properties and enhancing the overall visitor experience.

Upgraded Amenities and Redefined Spaces

Later this year, guests can expect an array of improvements at Radisson hotels, including innovative food and beverage options and luxurious amenities. For instance, Radisson Blu properties will showcase Scandinavian-inspired designs in public spaces and guest rooms, featuring practical elements such as spacious vanities and full-sized closets designed for comfort.

Premium bath products will also make their debut, further enhancing guest satisfaction. These renovations showcase Choice Hotels’ commitment to a forward-thinking approach while retaining the core tenets of hospitality that guests expect.

History and Heritage Combined with Innovation

The history of Radisson dates back to its establishment by the pioneering hotelier Edna Dickerson, and Choice Hotels acknowledges this storied past even as it innovates for the future. By bridging the gap between time-honored traditions and contemporary expectations, Radisson aims to attract a more sophisticated clientele while maintaining a welcoming atmosphere for all guests.

Future Developments and Growth

This extensive rebranding effort includes a substantial renovation budget of $15 million allocated to the Radisson Blu Mall of America, transforming it into a key flagship that reflects the new brand identity. Moreover, the Radisson Salt Lake City Hotel has undergone significant improvements, blending modern design aesthetics with local influences.

Travelers can look forward to visiting new Radisson-branded hotels in popular destinations, including a recently opened property in Puebla, Mexico, and upcoming locations along stunning beaches in Panama and culturally rich areas of San Luis Potosí.

Joining the Choice Privileges Program

In connection with these developments, Radisson-branded hotels are part of the Choice Privileges rewards program, which allows members to earn and redeem points for free nights at over 7,000 properties globally.

Conclusion

As Choice Hotels International embarks on this exciting journey of reimagining the Radisson brand identities, it simultaneously honors the past while embracing the future with innovative visions of hospitality that resonate with modern travelers. With a commitment to high-quality services and engagement in extensive renovations, it’s clear that an exciting era is ahead for the Radisson family of hotels.