#Japan #Tokyo #Boots #Yuichi Itabashi #Rohto Pharmaceutical

Exciting New Leadership at Boots Inc.

On May 1, 2025, Boots Inc. will enhance its strategic direction with the appointment of Yuichi Itabashi as a strategic advisor. Currently serving as the CIO of Rohto Pharmaceutical and leading their AI promotion department, Itabashi will bring invaluable experience to his new role at Boots. This move is particularly significant in a landscape increasingly focused on artificial intelligence and digital transformation (DX).

Itabashi's impressive background includes notable tenures at Fujifilm and Rohto Pharmaceutical where he spearheaded transformational changes leveraging digital technologies. His leadership at Fujifilm helped the company navigate challenging phases, including the shift from traditional film-based products to innovative digital solutions, successfully revitalizing the Cheki instant camera business.

His role at Fujifilm (1985-2021) was marked by a notable turnaround during a critical period of disruption, allowing him to steer corporate strategy and drive comprehensive IT initiatives. As the head of the digital marketing strategy division, he played a fundamental role in pioneering digital marketing efforts across all departments.

Transitioning to Rohto Pharmaceutical (2021-2025), Itabashi has continued to demonstrate exceptional leadership. He has been instrumental in developing and implementing a comprehensive DX strategy that optimizes the use of AI technologies. Under his guidance, Rohto has innovated in developing generative AI technologies, positioning themselves at the forefront of the pharmaceutical industry.

In his advisory role at Boots Inc., Itabashi is expected to channel his wealth of knowledge into delivering robust consulting services in AI application and DX initiatives. His track record of implementing data-driven operational frameworks and leading impactful digital transformations will be vital as Boots seeks to enhance its consultancy offerings.

Founded in September 2022 and based in Chuo-ku, Tokyo, Boots Inc. specializes in management consulting related to the utilization of DX and AI, alongside system development and training services. With a commitment to offering actionable and impactful consulting, the company aims to leverage Itabashi’s expertise to further evolve its service offerings in an era where AI capabilities are reshaping industries.

For more information about Boots Inc., interested parties can visit their official website at boots.co.jp or contact them at [email protected].

In summary, Yuichi Itabashi's addition to the Boots Inc. team represents a significant step forward in the company's strategy to harness advanced technologies and innovative practices, establishing itself as a leader in the management consulting sector geared toward AI and digital transformations.