Blokees Unveils Exciting New Lines at China Toy Expo 2025
From October 15 to 17, 2025, Blokees, a brand known for assembly character toys, made its striking debut at the China Toy Expo 2025, showcasing an impressive range of over 100 products from its two main categories: "Blokees Model Kits" and "BLOKEES WHEELS." This exhibition highlighted the brand's commitment to innovation, drawing upon nearly 30 globally recognized intellectual properties (IPs), including Transformers, Ultraman, DC, and Sanrio, indicating its solid foothold in the competitive toy market.
A notable addition to their offerings was the HERO10 product line, which presented exciting new series like the Transformers Galaxy Version 09 – Darkest Hour. Furthermore, the new series from fan-favorite franchises such as Saint Seiya and Kamen Rider captured attention for their detailed construction and vibrant designs. Among the highlights was the DC Defender Version 01 – Legendary Batman Assemble, marking Blokees' first commercial entry into the DC universe under the Defender series.
Designed specifically for model kit collectors aged 16 and above, the Champion and Legend series received significant focus at the expo. Nearly 50 model kits featuring well-known IPs, such as EVANGELION, Saint Seiya, and Transformers, were on display, with new products making up more than 70% of the showcased items. The ongoing expansion of Blokees' daadoos series catering to female consumers was also evident, alongside popular lines such as FUN, DREAM, MATE, and ART. The introduction of the NEST series featuring the Powerpuff Girls marked a successful debut at this year’s expo.
Blokees also introduced BLOKEES WHEELS, a new product category officially launched at WF 2025. This section aimed at IP fans included designs from Ultraman in its C-series and products based on the Fast & Furious franchise in its E-series, making it the first time Blokees marketed Fast & Furious-related products. During the event, Blokees showcased impressive modified BFC works alongside a demonstration of their collaborative creativity with fans, emphasizing the brand's dedication to community engagement.
Additionally, a two-day offline BFC Creation Competition took place, where enthusiastic participants engaged in six theme-based contests reflecting their interests. With a strong global strategy in place, Blokees is poised to provide a variety of high-quality products, continuously enhancing the experience and joy of building for consumers as they expand their reach in the toy industry. As Blokees continues to innovate and engage with its audience, it is set to solidify its reputation as a leading player in the competitive landscape of assembly character toys.
With a promise to deliver exceptional experiences, Blokees aims to captivate both consumers and collectors alike, ensuring every new unveiling resonates with market trends and consumer expectations.
A notable addition to their offerings was the HERO10 product line, which presented exciting new series like the Transformers Galaxy Version 09 – Darkest Hour. Furthermore, the new series from fan-favorite franchises such as Saint Seiya and Kamen Rider captured attention for their detailed construction and vibrant designs. Among the highlights was the DC Defender Version 01 – Legendary Batman Assemble, marking Blokees' first commercial entry into the DC universe under the Defender series.
Designed specifically for model kit collectors aged 16 and above, the Champion and Legend series received significant focus at the expo. Nearly 50 model kits featuring well-known IPs, such as EVANGELION, Saint Seiya, and Transformers, were on display, with new products making up more than 70% of the showcased items. The ongoing expansion of Blokees' daadoos series catering to female consumers was also evident, alongside popular lines such as FUN, DREAM, MATE, and ART. The introduction of the NEST series featuring the Powerpuff Girls marked a successful debut at this year’s expo.
Blokees also introduced BLOKEES WHEELS, a new product category officially launched at WF 2025. This section aimed at IP fans included designs from Ultraman in its C-series and products based on the Fast & Furious franchise in its E-series, making it the first time Blokees marketed Fast & Furious-related products. During the event, Blokees showcased impressive modified BFC works alongside a demonstration of their collaborative creativity with fans, emphasizing the brand's dedication to community engagement.
Additionally, a two-day offline BFC Creation Competition took place, where enthusiastic participants engaged in six theme-based contests reflecting their interests. With a strong global strategy in place, Blokees is poised to provide a variety of high-quality products, continuously enhancing the experience and joy of building for consumers as they expand their reach in the toy industry. As Blokees continues to innovate and engage with its audience, it is set to solidify its reputation as a leading player in the competitive landscape of assembly character toys.
With a promise to deliver exceptional experiences, Blokees aims to captivate both consumers and collectors alike, ensuring every new unveiling resonates with market trends and consumer expectations.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.