#Japan #Tokyo #FamilyMart #Hana by Hince #hince

FamilyMart's 'hana by hince' Cosmetics: A Remarkable Journey

FamilyMart, the well-known convenience store chain, is making waves in the cosmetics industry with its exclusive brand, hana by hince. This brand has garnered immense popularity among youth, especially those in their teens and twenties. In 2025, the brand successfully increased its sales by more than 30% compared to 2024, a remarkable feat that underscores its growing influence in the beauty market.

The Launch of Exclusive Promotions

Starting from January 27, 2026, FamilyMart will run a promotional campaign wherein all hana by hince products will be available at a discounted price of 300 yen off at approximately 16,400 stores nationwide. This initiative aligns with the company's ongoing commitment to providing enjoyable and affordable shopping experiences for customers.

Quality Products in Demand

hana by hince offers a wide range of 27 affordable, travel-friendly mini-sized cosmetics products. These items are designed to make daily makeup enjoyable, from base makeup to point makeup. The brand's consistent growth is largely due to the high-quality standards maintained from its parent brand, hince. In September and November 2025, hana by hince launched its first seasonal collections, further captivating its audience and driving sales.

Award-Winning Highlight

In an exciting turn of events, hana by hince's Shine Highlighter Balm 01 was ranked first in the Highlight Category of the 2025 annual Korean beauty awards by Biteki, a renowned beauty magazine. The product was praised for its elegant, natural glow and wet-like texture, celebrating the essence of beauty. To celebrate this achievement, the brand will also offer a sale on its entire product line, including the Shine Highlighter Balm, which is now available for 690 yen after the discount.

Product Highlights

The following are some key products from the hana by hince lineup:

• - Shine Highlighter Balm (01 Champagne, 02 Rosy): Priced at 900 yen (990 yen tax included). This creamy highlighter provides a glowing finish and adheres smoothly to the skin, ensuring base makeup remains intact.
• - Layer Fit Cushion SPF 50+ PA+++ (01 Ivory, 02 Natural): A cushion foundation that manages to cover imperfections with ease, priced at 1,619 yen (1,780 yen tax included).
• - Water Glass Tint (01 Peach, 02 Berry, 03 Mauve, 04 Caramel): A long-lasting tint that blends seamlessly on lips, offered at 900 yen (990 yen tax included).
• - Sheer Glass Lipstick (01 Peach, 02 Berry, 03 Caramel, 04 Hazel): A hydrating lipstick providing clarity and glossiness, available for 900 yen (990 yen tax included).
• - Melting Glow Cheek Balm (01 Peach, 02 Berry, 03 Caramel): A soft-textured blush that delivers rich color and is easy to apply, also priced at 900 yen (990 yen tax included).

Additionally, the brand will feature limited edition items, including a Lip Plumper Gloss with shimmering properties and a Triple Eye Palette that can be used for both eye makeup and highlighting.

About hince and hana by hince

hince launched in South Korea in January 2019, embodying the concept of Narrative Beauty, which aims to express one's inherent beauty through richly pigmented products. Since its establishment, hince has opened multiple stores in Japan, further enhancing its brand recognition.

On the other hand, hana by hince serves as a sister brand, focusing on amplifying individual beauty uniquely. Launched on March 14, 2025, at FamilyMart locations nationwide, it strives to make beauty accessible and enjoyable for everyone.

In conclusion, FamilyMart is committed to establishing itself as a necessary hub within communities, reflecting its slogan: “With you, Convenience, FamilyMart.” Look forward for more exciting developments from the hana by hince line!

Stay tuned and visit the official Instagram and X pages for further updates: Instagram and X.