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JPI Seminar: Innovative Corporate Engagement with Forests

On June 5th, 2026, from 1:30 PM to 3:30 PM, the Japan Planning Institute (JPI) will host a seminar featuring Yoshimasa Masuyama, the head of the Forest Utilization Division at the Forestry Agency. This event is crucial for companies looking to align their practices with net-zero initiatives, natural capital considerations, and well-being principles.

The seminar's title is "New Ways for Companies to Engage with Forests Based on Net Zero, Natural Capital, and Well-Being". It will provide insights into how businesses can effectively leverage the ecosystem services provided by forests, which extend beyond timber supply to include clean water generation, flood mitigation, biodiversity habitats, climate change mitigation, and spaces for health and well-being.

Insights Gained from the Seminar

Participants will receive valuable practical knowledge, including:

• - Utilization schemes and criteria for implementing forestry-derived J-Credits.
• - Strategies for forest-related information disclosure and investment approaches, considering TNFD (Taskforce on Nature-related Financial Disclosures).
• - Integrated models for forest utilization that encompass net-zero goals, biodiversity, and human capital.

Target Audience

This seminar is ideal for individuals and teams in:

• - Corporate planning departments focused on decarbonization and ESG strategies.
• - Sustainability promotion and CSR departments.
• - Business development sectors exploring the value of environmental credits.
• - ESG investment divisions in financial institutions and investment firms.

Seminar Overview

Forests contribute crucial ecosystem services to the economy, playing a pivotal role in sustainable practices. Many companies are connected to forests, both directly and indirectly, through their supply chains. Therefore, enhancing engagement with these natural resources may significantly benefit sustainable management efforts. The seminar will discuss the ongoing use of J-Credits, information disclosure frameworks supported by TNFD, and team-building training programs leveraging forest spaces, aiming to reconcile the growth of forest and forestry with corporate value enhancement.

Lecture Topics

1. Ecosystem services provided by forests and the potential for revitalizing rural mountains through forestry.
2. The relationship between corporations and forests toward achieving sustainable management (overview).
3. Forests and net-zero initiatives:
1. J-Credits
2. SHK
3. Wood utilization alternatives to fossil resources.
4. Forests and nature-positive approaches:
1. Guidelines for forestry management that enhances biodiversity.
2. Guidance for TNFD's information disclosure related to forests.
3. Assessing biodiversity within forestry contexts.
5. Forests and well-being.
6. Summary.
7. Related Q&A session.
8. Networking and exchange of business cards.

This seminar offers a unique opportunity for attendees to engage directly with the speaker, who is otherwise difficult to meet, fostering dialog and questions. Additionally, participants can network with each other across various sectors, gaining practical insights and potential collaboration opportunities.

Attendance Options

1. In-person attendance (No archive access).
2. Live stream attendance (No archive access).
3. Archive access only.
Note: Attendees opting for in-person or live stream can add archive access for a special fee of 18,500 yen (tax included).

Fee Structure

• - Single Participant Fee: 37,840 yen (tax included).

Special Benefit: One additional attendee from the same organization can join for free (registration required).

• - Public sector attendees can enroll up to two participants for 11,000 yen each (live stream or in-person only, same attendance type).

For more details and registration, please visit: JPI Seminar.

Post-Seminar Opportunities

After the seminar, participants may pose questions to the instructor or request follow-ups. Opportunities for networking will assist in constructing professional connections and potentially generating new business ideas.
Even after the seminar, participants can still register for archive access, so they won't miss out on valuable information shared.

About JPI

The Japan Planning Institute acts as a bridge between public and private sectors, offering real-world seminars for executives for over fifty years, aiming to support national policy refinement and knowledge creation.