#Japan #Tokyo #Laurel #SHIRO

Limited Skincare Series Inspired by LAUREL

The prominent Japanese skincare brand SHIRO has unveiled a new limited skincare collection, aptly named after its predecessor brand, LAUREL, on its birthday, June 23. This range celebrates not just a product line but the deep-rooted history behind the brand, encapsulated within the essence of the LAUREL plant. Each product in this exclusive series employs luxurious oil extracted from LAUREL's fruit, providing a refreshing and mildly spicy fragrance that is perfect for summer.

Featured Products

The collection comprises two standout products: the Laurel Soap and the Laurel Oil-In Serum.

Laurel Soap (82g) - Price: ¥3,080 (incl. tax)

This beautifully crafted soap incorporates 90% LAUREL oil, created using a cold process manufacturing technique that preserves the plant’s natural characteristics. The result is a rich lather that deeply cleanses while leaving skin hydrated without any tightness after washing. Suitable for face, body, and even hair, this soap promises a smooth and soft skin texture with prolonged use, making it ideal for combating dryness caused by air conditioning.

How to Use the Soap:

1. Wet the soap and work it into a lather.
2. Gently cleanse the face and rinse thoroughly with water or lukewarm water.

Laurel Oil-In Serum (30mL) - Price: ¥8,250 (incl. tax)

The Laurel Oil-In Serum stands out with a light texture that provides a burst of hydration, making it perfect for summer skincare routines. This serum is infused with LAUREL fruit oil and aloe vera juice, working together to address skin issues while keeping it well-hydrated. Users are treated to a refreshing aroma derived from the LAUREL's fruit, turning mundane skincare into a delightful ritual.

How to Use the Serum:

1. Shake well to combine the two layers before use.
2. Apply a suitable amount evenly across the face.

With light and rich textures, these products are designed to elevate everyday skincare routines. The limited edition release not only pays homage to SHIRO's legacy but also introduces innovative formulations that showcase the brand's dedication to quality and craftsmanship.

A Bit of History

SHIRO first opened its LAUREL brand store in June 2009 at Sapporo Station’s commercial complex, Sapporo Stella Place. Initially, the store offered soap infused with LAUREL oil alongside various body care items. The brand's heritage is closely linked to the LAUREL plant, known in Japan as a symbol of glory and victory, often celebrated in sports. SHIRO’s decision to adopt the name LAUREL reflects its commitment to excellence in product quality.

Over the years, SHIRO's relationship with the LAUREL fruit oil has solidified, starting from simple soap formulations to complex, effective skincare products. The journey of sourcing high-quality LAUREL oil began when the brand sought the best ingredients, directly importing from trusted producers in Turkey where LAUREL trees thrive.

Future Launch Schedule

• - June 19, 2025: Fast Reserve for SHIRO Membership Program
• - June 23, 2025: Launch of products on SHIRO's online store at 10 AM and all flagship stores nationwide.

Why Choose SHIRO?

SHIRO stands out in the crowded skincare market due to its unwavering commitment to ethical production and sourcing. Their philosophy is centered around creating products that they themselves would love to use, ensuring that each item is crafted with care and attention to detail. With a focus on purity and the power of natural ingredients, SHIRO continues to offer innovative solutions to enhance beauty and wellness.

For more information or to explore the collection, visit SHIRO's official website or their Instagram.

Explore the nourishing benefits of the LAUREL inspired skincare line from SHIRO and indulge in a unique scent and texture that promises to transform your skincare routine.