#United States #Antioch #Mitsubishi Motors #Momentum 2030 #Gallery Dealership

Mitsubishi Motors to Open Its First Retail Sales Gallery Dealership

In a significant move aimed at enhancing customer engagement and brand visibility, Mitsubishi Motors North America, Inc. (MMNA) has announced plans to establish its very first retail sales Gallery dealership in Antioch, Tennessee. This landmark development, part of the ambitious "Momentum 2030" business plan, is scheduled to open its doors in the first quarter of 2026.

A Vision for the Future

The new dealership represents more than just a sales location; it's a pivotal element of MMNA's five-year strategy, which emphasizes increased accessibility, improved customer experience, and broader market presence across the United States. Mark Chaffin, president and CEO of MMNA, expressed his excitement about this venture, asserting that the Gallery dealership model is crucial for elevating the retail experience in a rapidly evolving automotive market.

Located at 4230 Century Farms Terrace, Suite 106, in Antioch—just southeast of Nashville—the Gallery dealership is part of a larger mixed-use development that includes a variety of retail, office, and entertainment options. Groundbreaking for renovations is expected to commence in August 2025, setting the stage for an innovative and customer-friendly showroom.

The Momentum 2030 Strategy

Mitsubishi’s "Momentum 2030" plan outlines four key elements:
1. Electrification Pathway: Increasing the production and availability of electric and hybrid vehicles.
2. Expanded Product Line: A renewal of its vehicle lineup to cater to diverse customer preferences.
3. Modernized Retail Model: Adoption of the Gallery dealership format, designed to foster a welcoming and informative environment for potential buyers.
4. Network Expansion: Growth of the dealership network to enhance sales volume and brand presence throughout the country.

Under this plan, MMNA aims to transition from its current limited dealer network to a robust presence in over half of U.S. markets by 2030. The Gallery dealership model promises a fresh approach to car buying, removing the typical high-pressure sales tactics often associated with traditional dealerships.

A Unique Shopping Experience

The Gallery dealership is intended to create a relaxed environment that invites shoppers to explore Mitsubishi vehicles without the usual sales pressure. Vehicles will be stored at the partner dealer's main sales facility, optimizing space and encouraging a more personalized shopping journey. This innovative concept is not only set to showcase Mitsubishi's product range more effectively but also establish a unique buying experience that aligns with contemporary shopper expectations.

The Antioch Gallery dealership will be operated in partnership with City Auto Mitsubishi from nearby Murfreesboro. The City Auto team will ensure that the dealership is staffed with well-trained brand specialists who are knowledgeable about Mitsubishi technology and can provide assistance throughout the purchasing process.

Community-Centric Development

This initiative is also a significant step forward for the Century Farms development, a 300-plus-acre project designed for retail, office, and entertainment use. The area is already home to amenities like the Tanger Outlets mall and will soon be adding notable dining options such as Whataburger and Chick-fil-A, making it a go-to destination for local residents.

The Road Ahead

The establishment of this Gallery dealership is just one of several exciting developments as part of Mitsubishi’s growth strategy. Other upcoming initiatives include the introduction of a new mild-hybrid powertrain for the 2026 Outlander and the debut of an all-new battery electric vehicle by summer 2026. By embracing modern retail concepts and enhancing product offerings, Mitsubishi Motors is positioning itself to appeal to a broader audience and meet the evolving demands of the automotive market.

For more details about Mitsubishi Motors and its vehicles, interested parties can visit MitsubishiCars.com. The company is committed to providing not just vehicles, but also peace of mind through comprehensive warranties and customer service initiatives, reaffirming its dedication to both quality and customer satisfaction.