Revolutionizing D2C Marketing: The Rise of Buying and Selling AI in E-Commerce

The Ure-Net Advertising Group, headquartered in Fukuoka, Japan, is taking a significant step towards leading the next-generation D2C market by releasing a comprehensive strategic report titled "Next-Generation D2C Marketing for the AI-Driven Era: Buying AI x Selling AI." This pivotal report outlines the company’s vision to capitalize on the burgeoning field of Buying AI and Selling AI.

Understanding Buying AI and Selling AI

The report emphasizes the rapid evolution of consumer behavior where purchasing decisions are increasingly being entrusted to AI agents—termed Buying AI. Concurrently, businesses are leveraging AI to optimize their marketing and sales processes, known as Selling AI. According to proprietary research conducted by Ure-Net, the interactions between these AI agents could fundamentally alter the rules of engagement in the D2C sector. The company firmly believes that the Buying AI x Selling AI intersection is poised to be at the forefront of the next industrial revolution.

Predictions for Market Expansion

Ure-Net has conducted unique simulations to forecast the adoption rates of Buying AI. By 2030, they predict that about 7.8% of consumers will utilize Buying AI, contributing to approximately 14% of sales through AI channels. The research highlights several key milestones:

- 2033: Adoption rates are expected to exceed 18.2%, indicating a shift into the Early Majority phase and revealing a disparity between AI-optimized brands and those that are not.
- 2035: Adoption is projected at 27.2%, with AI-assisted negotiations potentially accounting for nearly half of market transactions, diminishing the relative influence of traditional human-led EC platforms.

Dissecting the AI Agent Selection Process

Furthermore, Ure-Net's analysis delves into how AI agents assess products, exploring which websites and information sources are favored during selection. The findings reveal that AI employs a sophisticated array of criteria, including structured data, API access, and the quality of user reviews. In a notable analysis, AI agents tasked with selecting skincare products for men in their 30s demonstrated their ability to gather information beyond just official sites; they considered comparative sites, user reviews, and even social media data. This multifaceted approach ensures a comprehensive evaluation that includes both objective specifications and subjective user experiences.

The Necessity for D2C Companies to Adapt

As the landscape shifts towards an AI-centric purchasing paradigm, D2C (direct-to-consumer) firms must adopt optimization strategies tailored to AI agents (AEO: Agent Engine Optimization) to ensure that their digital assets are interpretable by AI. Furthermore, businesses are encouraged to implement Selling AI to enhance both marketing efficiency and sales capabilities effectively.

The report serves not only as a strategic memo but also provides investors with crucial insights into the market opportunities and competitive landscapes that emerge from AI utilization. Ure-Net pledges to stay at the cutting edge of the Buying AI x Selling AI trend, guiding the evolution of the D2C market.

Future Steps: Ure-Net Advertising Group’s Initiatives

With these insights in hand, Ure-Net Advertising Group has initiated a project for developing new services in the Buying AI and Selling AI sectors. Based on internal estimates, the market size in this domain is expected to reach approximately 3.4 trillion yen by 2030. The company aims to leverage its first-mover advantage to capture a market share worth 20-30 billion yen by 2027. This ambitious target will shape the core of future business plans and dialogues within capital markets.

- Core Focus on Marketing AI Data
- Evolution of “Selling AI Series” for Clients
- Commencement of AEO Optimization and Selling AI Automation Tools

Ure-Net is committed to evolving beyond mere report publications and is gearing up for serious business development in this promising field.

Ure-Net’s Commitment to AI

Starting July 2024, Ure-Net plans to launch its Marketing AI Data Department, which aims to maximize client outcomes through advanced AI services. Particularly, the “Selling AI Series” is tailored for D2C and retail clients, enhancing their competitive edge with practical AI solutions. The firm is dedicated to utilizing cutting-edge AI technology to drive its clients' success forward.

A Future-Oriented Mindset

Ure-Net Advertising Group strives to become a leading force in driving the next-generation AI shift within the D2C sector. Investors are encouraged to stay tuned for the company’s forthcoming advancements and growth.