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Simpli.fi's 2025 Holiday Shopping Trends Report

As the holiday season approaches, digital advertisers are presented with an evolving landscape that demands swift adaptation. The recent report from Simpli.fi, a leading Advertising Success Platform, emphasizes key shifts in consumer shopping behaviors that brands must consider for effective advertising campaigns this year.

The report is grounded in comprehensive data drawn from over 140,000 monthly campaigns, illustrating a remarkable transformation in how consumers approach holiday shopping. Notably, the research indicates a staggering increase in holiday advertising spending, with a reported 24-fold rise from previous peaks. This surge correlates with a significant change in shopping habits, as roughly 50% of consumers are now starting their holiday shopping before November.

Simpli.fi identifies three primary factors driving these changes: the rise of buy-now pay-later (BNPL) platforms, intensifying retail anxiety, and the emerging 'couch to cart' phenomenon. The advent of BNPL services has provided shoppers with greater flexibility, thereby elevating purchase completion rates. Meanwhile, as consumers face ongoing economic uncertainties, many are taking advantage of summer sales as a proactive strategy in their shopping plans.

Key Consumer Trends

1. The Rise of Buy-Now Pay-Later Platforms: These innovative financial solutions are reshaping consumer spending habits. Shoppers are finding it easier to complete transactions without upfront payment, which in turn spikes conversion rates for retailers.

2. Heightened Retail Anxiety: With economic pressures looming large, consumers are increasingly cautious about their spending. This trend is exemplified by the increased usage of sales and promotions throughout the summer months, as shoppers seek to mitigate financial risks in anticipation of the holiday season.

3. Couch to Cart Phenomenon: The dramatic rise of streaming TV advertising is paving the way for consumers to take immediate action on their purchasing decisions. Interactive elements such as QR codes embedded in ads offer viewers the chance to engage directly with products, significantly enhancing shopping experiences. According to the Simpli.fi Reporting Dashboard, interactions resulting from streaming TV advertising, including page visits and site purchases, have surged by 51% from 2023 to 2024.

Strategic Implications for Advertisers

James Moore, Chief Revenue Officer at Simpli.fi, underscores the importance of early preparation in holiday advertising strategies.