Position2 Welcomes Marketing Innovators to Revolutionize AI-Driven Marketing Strategies

In a visionary move aimed at transforming the landscape of marketing, Position2, an agency specializing in AI-first growth strategies, recently announced the addition of two prominent figures to its Board of Directors: Jon Miller and Kumar Ganapathy. This strategic enhancement comes as the agency prepares to scale its innovative 'Services-as-a-Software' model, which aims to redefine client engagement in today's data-driven marketplace.

Welcoming Jon Miller and Kumar Ganapathy

Jon Miller, co-founder of the eminent marketing technology platforms Marketo and Engagio, joins alongside Kumar Ganapathy, the Managing Partner of 3iPartners and a successful entrepreneur in the tech industry. Their extensive experience and proven track records promise to enhance Position2’s capabilities in delivering personalized, software-powered marketing solutions.

Miller’s impressive career spans over 25 years in disruptive marketing technologies, where he not only played an instrumental role in leading Marketo to its IPO but also authored several influential texts including "The Clear and Complete Guide to ABM". He believes that Position2 embodies the next evolution in modern marketing agencies by shifting its focus toward a results-driven model reinforced by AI-enhanced capabilities. According to Miller, this new approach allows clients to benefit from reduced costs and clearer growth trajectories, something the industry urgently demands.

On the other hand, Kumar Ganapathy brings invaluable entrepreneurial experience, having founded several successful companies across sectors like telecom, enterprise IT, and AI. His leadership has been pivotal in the development of technologies that now power major players in the market, such as his previous venture VxTel, which was acquired by Intel. Ganapathy emphasizes that in order to ensure effective growth marketing enabled by AI, operational discipline, including shorter cycle times and more efficient budget allocations, is crucial.

Revolutionizing Marketing with AI

Position2’s business model is designed to combat common challenges faced by traditional marketing strategies, such as slow go-to-market timelines and poor conversion rates. By merging AI methodologies with existing industry expertise, the agency aims to implement rapid campaign deployments that are continuously optimized based on real-time data.

One of the key highlights of this new framework is the commitment to transparency regarding marketing spend and its direct impact on revenue generation.