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Jones Soda Launches Mary Jones ZERO

Jones Soda Co. has officially unveiled its newest offering, Mary Jones ZERO, just in time for the holiday season. This innovative craft soda is both sugar-free and calorie-free, ideal for those looking to enjoy refreshments without the dreaded hangover. As holiday gatherings often lead to awkward conversations and social pressures, Mary Jones ZERO aims to offer a fun and guilt-free lift, helping consumers navigate those moments with ease.

The Mary Jones ZERO line features a clean, vibrant look, as all artificial colors have been eliminated from the range of hemp-derived THC beverages. With this sleek design, the focus remains on flavor and enjoyment, a nod to the brand’s long-standing reputation for bold flavors and fan engagement. Jones Soda stands out in the competitive beverage market, with its playful personality and refreshing take on traditional soft drinks.

A Flavorful Alternative to Holiday Stress

Understanding the complexities of holiday gatherings, Scott Harvey, the CEO of Jones Soda Co., elaborated on how Mary Jones ZERO provides not just a drink, but an experience. This craft soda comes in elegant 12oz cans and delivers the adventurous taste that loyal customers have come to love. It combines the original boldness of Jones Soda's flavors with a new, healthier approach that caters to contemporary consumer preferences.

Mary Jones ZERO is positioned perfectly for consumers who are keen on making enjoyable choices without compromising on taste. It’s designed to give a balanced high that enhances social conversations, from dodging questions about gym memberships to sharing laughs over nostalgic memories. For those tasked with navigating family dinners and holiday parties, having a fun and flavorful drink in hand can make all the difference.

Innovative Marketing and Nationwide Rollout

In addition to the product itself, Jones Soda has launched a significant marketing initiative to support Mary Jones ZERO. Following a successful pilot program in Q2 that saw the beverage gain immense popularity, Jones Soda is expanding its presence with a nationwide rollout across grocery stores and liquor shops. This includes the introduction of 800 branded coolers specifically designed to attract consumers where they shop, making it impossible to overlook Mary Jones offerings.

Retailers will be adorned with engaging point-of-sale materials, ensuring that Mary Jones is front and center during this critical shopping season. Furthermore, dedicated tasting events, giveaways, and exclusive parties will allow fans to connect with the brand and sample products firsthand. This multifaceted approach aims to create memorable experiences that resonate with consumers.

Anticipation and Growth in the Beverage Market

The timing of Mary Jones ZERO's launch is pivotal, as the global hemp beverage market is forecasted to grow from $5.7 billion in 2024 to $18.2 billion by 2033. This expansion presents not only a significant opportunity for innovation within the category but also a chance for Jones Soda to solidify itself as a leader in this increasingly popular sector. The health-conscious and socially responsible trends sweeping across consumer preferences are aligned with what Mary Jones ZERO stands for.

In the words of Harvey, “Once consumers taste Mary Jones, they won’t turn back.” With the holiday season coming up, there's no better time for fans to discover this exciting addition to the Jones Soda lineup. The brand's commitment to creativity and exceptional flavor is sure to spread holiday cheer not just through the beverages they offer but also through the joyful moments they help create.

Conclusion

In essence, Mary Jones ZERO is not just about refreshing beverages; it’s about enhancing the moments in life that matter most. Whether at a holiday gathering or a casual hangout with friends, this soda stands poised to carve out its space as the go-to drink for those looking to enjoy life’s celebrations. As Jones Soda looks forward to the future, it embraces its roots while daring to push the boundaries of flavor and consumer engagement, ensuring that every sip tells a story of boldness and fun.

Embrace the holiday spirit this season with Mary Jones ZERO, a drink designed to keep the fun alive without the hangover!