Transforming Living Spaces: A Conversation with Ginza's VP and Actress Atsuko Maeda

Renovating water-related spaces has become a crucial component in enhancing everyday life. In a recent dialogue, Vice President Kaoru Ikeda of Ginza Co., Ltd., and actress Atsuko Maeda discussed the nuances behind creating comfortable living environments. For over 37 years, Ginza has focused on the evolution of unit bath systems, ensuring they are accessible and efficient to cater to today’s demands.

The Fundamentals of Renovation

Vice President Ikeda, who wears multiple hats as the head of customer service promotion, reminisced about the company's humble beginnings back in 1988, when unit baths were not as widespread as they are now. "At that time, tiled baths were the norm. We wanted our customers to experience the cleanliness and ease of maintenance that unit baths provide. It was all about creating a space for relaxation after a long day."

Atsuko chimed in, highlighting the increasing importance of bathroom cleanliness, stating, "Bathrooms are the most important areas for maintaining cleanliness in the house, and their state can influence the air quality in the entire home. That's why when considering renovations, I think ease of cleaning should be paramount."

Ikeda agreed, emphasizing that water-related facilities typically have a lifespan of about 10 to 15 years. "Many customers seek renovations for various reasons, whether it be upgrading their environment, adjusting to changing lifestyles, or simply because something has broken down after years of use."

The Unique Value of Ginza

One of Ginza's standout features is their capability to complete renovations within a day, especially for unit baths and kitchens, addressing the growing demand for quick and efficient service. Ikeda mentioned, "Removing old tiles and replacing them with unit baths can be challenging, but with our 37 years of experience, we've streamlined the process to ensure timely completions. Most of our work is finished by 5 PM, aligning with residents’ schedules."

Maeda added, "For families who are often out during the day, having renovations done in such a short time is incredibly beneficial. It's a perfect match for today's fast-paced lifestyles." Ginza's commitment to client satisfaction helps them stand out in the renovation industry.

Listening to Customer Needs

To further elevate customer satisfaction, Ginza has implemented a robust aftercare system, which includes free inspections for one year post-renovation. They also offer extended warranties and 24-hour support. Ikeda remarked, "The feedback we receive from our customers is invaluable; they might say, 'Now I feel like cooking more because my kitchen feels more inviting,' or 'My kids are even more eager to take baths after our renovation,' and this is what motivates us."

Maeda acknowledged the emotional aspects of renovation, stating, "A sense of satisfaction and happiness comes when you create spaces that people love. It's all about the feelings our work can evoke."

Looking to the Future

As they wrapped up their conversation, Ikeda reflected on Ginza's mission for the future. "We want to continue listening to our customers and keep striving for that ideal balance between what they need and what we can provide. The ultimate goal is not just to renovate spaces, but to enrich lives."

As for Maeda, she shared her aspirations for personal renovations in her own home and expressed her enthusiasm for creating organized, aesthetically pleasing water spaces in the future.

In a world where time and comfort are often prioritized, Ginza Co., Ltd. is setting the benchmark for water-related renovations, ensuring that every home can become a sanctuary of relaxation and joy.