Exciting Breakfast Fair 'Start Your Morning at Ekute Shinagawa' Kicks Off with Exclusive Local Menus

Start Your Day Right at Ekute Shinagawa

From April 6 to April 26, Ekute Shinagawa is hosting the breakfast fair, "Start Your Morning at Ekute Shinagawa." This initiative aligns perfectly with the onset of a new fiscal year, which often brings about changes in one’s daily routine and environment. Recognizing the crucial role breakfast plays in fueling one’s day, this fair aims to provide delicious and convenient meal options for busy commuters.

Exclusive Local Offerings

One of the stars of this fair is the newly launched hot dog from "Bar Marche Kodama," a shop that prides itself on its rich, thick sausages deriving from a meat shop established in 1955. Priced at 648 yen for takeout and 660 yen for dine-in, this hot dog features a juicy sausage enveloped in homemade rice flour bread, enhancing its texture and flavor. However, keep in mind that this delicacy is available in limited quantities—only 10 per day—between 9:00 AM and 12:00 PM.

Additionally, meat wholesale experts "Kojima" offer two unique mini bento boxes exclusive to Shinagawa. Priced at 580 and 680 yen, these bento boxes come with grilled meat that carries a distinct smoky flavor and a tender steak made using low-temperature cooking techniques, showcasing their commitment to quality and taste.

If pastries are your preference, you can try the "Croissant and Soup Set" from "Vera Che Panetteria-Gastronomia." This elegantly assembled set pairs a flaky Belgian butter croissant with your choice of hearty homemade soup for just 900 yen (takeout only), making for a quick yet fulfilling breakfast option.

A Taste of Asia

For a twist, "Mr. Chicken" offers a seasonal Thai rice porridge bento called "Joke," priced at 799 yen. This comforting dish, common in Thai morning markets, features a delightful blend of broth and rice cooked to creamy perfection, perfect for a slow-paced breakfast—but hurry, it's available in limited quantities as well.

Another Shinagawa exclusive includes a set of five assorted inari sushi rolls (900 yen), featuring unique creations like the "Asari Inari" which incorporates edamame and salt seaweed for a refreshing bite, showcasing the craftsmanship of the inari sushi specialists at "Mame Taku."

More Breakfast Options

A spring-themed rice ball set (720 yen) and a delicious cheese omelet sandwich (475 yen) are also on offer this month, catering to all tastes and preferences.

There’s also the "Parisian Set" from "PAUL," which delivers a classic morning experience with your choice of a croissant or chocolate croissant alongside a beverage, available from 8:00 to 11:00 AM. The set is priced at 820 yen for takeout and 836 yen for dine-in, providing a perfect way to savor a little piece of France in Japan.

Special Offer

Visit Ekute Shinagawa during the fair and spark your morning routine; customers who present their JRE POINT card or app during the hours of 7:00 to 10:00 AM can enter for a chance to win 2,000 JRE POINTs by shopping at participating stores after registering. 100 winners will be drawn during this promotional period.

Exciting New Shops Opening in Ekute Omiya

On April 23rd, three new shops will open at Ekute Omiya, enhancing your shopping experience even further. Among them is "ela," offering a curated selection of trendy jewelry, and "GEORGE'S," which features home goods and clothing. Meanwhile, "ear PAPILLONNER" will celebrate its reopening with fresh offerings that capture both everyday essentials and trendy items.

Expect more excitement and variety as new shops open and the breakfast fair at Ekute Shinagawa serves as the perfect starting point for your day.