Carvel® Ice Cream Cakes' New Look Brings Joy and Modernity to Every Celebration

Carvel® Ice Cream Cakes Unveils a New Look

Carvel® Ice Cream Cakes is shaking things up in the world of frozen desserts. With an eye-catching new design recently launched at grocery stores nationwide, the brand aims to transform everyday moments into sweet memories. The overhaul not only pays homage to the brand's rich heritage but also encapsulates a modern charm that appeals to a younger generation of ice cream cake enthusiasts.

The redesign comes from I Love Ice Cream Cakes, part of the Rich Products family, which also manages other beloved ice cream cake lines, including Oreo®, Reese's®, Funfetti®, and Jon Donaire®. The fresh packaging features uplifting colors such as sunny yellow combined with the iconic cherry red and blue, alongside whimsical design elements that echo Carvel’s nearly 90 years of ice cream cake innovation.

"Our goal was to create a vibrant design that mirrors the joyful memories our cakes help create," explains Kim Mrowczynski, the Brand Marketing Manager for Ice Cream Cakes at Rich Products. "We believe the new design conveys the spirit of our founder, Tom Carvel, who infused fun into everything he did. We are thrilled to share that playful energy with a new audience."

Another noteworthy change is Carvel’s updated logo, featuring a playful twist that highlights the brand’s legacy. The 'V' in 'Carvel' is cleverly designed to resemble a soft-serve cone—the iconic treat the company is credited with innovating. The new tagline, "The Original Ice Cream Cake™," reinforces Carvel’s position as a beloved dessert staple.

Carvel Ice Cream Cakes continue to be available in the freezer aisles of most major grocery retailers, with an impressive variety of flavors to choose from. Ranging in price from $15 to $20, popular options include Family-Sized Ice Cream Cakes, the classic Happy Birthday Ice Cream Cake, Cookie Dough Cake, and seasonal favorites like the Easter Bunny Cake and Snowman Cake. Each cake is tailored for various celebrations, whether it's a birthday, holiday, or just a fun day at home.

Customers can easily find their favorite Carvel Ice Cream Cakes online by entering their location at ILoveIceCreamCakes.com, ensuring that no one misses out on the joy of indulging in these delicious creations.

About Carvel® Ice Cream

Founded in 1934, Carvel® is America's first retail ice cream franchise and has grown to become one of the most recognizable names in the frozen dessert space. The brand is renowned for its premium soft-serve and uniquely shaped ice cream cakes, including iconic varieties like Fudgie the Whale® and Cookie Puss®. As of mid-2025, Carvel operates 390 locations across 16 countries, continuing to serve its loyal fanbase. The brand also fosters a community through its rewards program, Fudgie Fanatics, providing exclusive offers to its members.

For more information about Carvel Ice Cream, visit their website at carvel.com or connect with them on various social media platforms like Facebook, Instagram, TikTok, and Twitter.

About Rich Products Corporation

Rich Products, also known as Rich's, is a family-owned company with a mission to inspire possibilities through food. Their extensive offerings, which range from cakes to specialty toppings, are utilized in kitchens, restaurants, and bakeries worldwide. With over 100 locations globally and annual sales exceeding $5.6 billion, Rich’s is dedicated to helping food industry professionals thrive with innovative solutions tailored for diverse foodservice environments. Explore more about Rich's at Richs.com, as well as on their social media platforms.

With its exciting new brand revamp and a commitment to creating joyful experiences, Carvel® Ice Cream Cakes stands ready to be a part of celebratory moments for families everywhere.