#United States #Innovation #Irvine #food manufacturing #Ventura Foods

Ventura Foods Unveils New Brand Identity

Ventura Foods has officially introduced a new brand identity that captures its evolution and ongoing commitment to food manufacturing and innovation. This announcement, made on January 22, 2026, is a significant milestone as the company marks three decades of success in the industry.

Located in Irvine, California, Ventura Foods is renowned for its dedication to producing top-quality products for foodservice and retail sectors. The updated brand identity includes a fresh logo, an updated color palette, and a refined visual design that better illustrates the company's journey and advancement over the years. This transformation signals the brand’s intent to adapt and grow amidst a constantly evolving market landscape.

The reimagined logo features a sauce symbol representative of the synergy between Ventura Foods and its clients, forming a distinctive swirl that embodies the duality of strength in partnerships. Additionally, the design intricately incorporates ladles to signify the unique value created through the company’s innovative approach and its manufacturing capabilities.

Chris Furman, President and CEO of Ventura Foods, expressed pride in unveiling the brand's updated look. He emphasized that this change reflects not just their 30-year history in the foodservice sector but also their aspirations for future growth driven by investments in innovation, manufacturing, and a culture focused on delivering consistent and timely solutions to their customers.

The company's legacy began with a vision to create exceptional food products and solutions, and through the years, it has expanded its reach significantly. Today, Ventura Foods operates with 15 manufacturing plants, three corporate offices, and four innovation centers in the U.S. and Canada while cultivating strategic alliances in Mexico and the Philippines.

As part of this brand refresh, the company will also transition away from the DYMA Brands name to facilitate the smoother integration of its recent acquisition made in June 2024. While the visual branding will undergo a transformation, the core values, mission, and purpose of Ventura Foods will remain unaltered, preserving the essence of what the company stands for.

The rollout of the new brand identity will commence in January 2026 across various digital platforms and at the corporate headquarters. Gradual updates will follow throughout the year, ensuring that the new visual identity connects seamlessly with all aspects of their operations, including product packaging.

For anyone interested in learning more about Ventura Foods and the exciting developments within the company, more information is available at VenturaFoods.com.

About Ventura Foods

Ventura Foods, LLC is among the leading food manufacturing and innovation enterprises, concentrating on products for both foodservice and retail. Their extensive range includes items such as dressings, sauces, mayonnaises, shortenings, oils, beverages, and dessert products. Manufactured in locations spanning the U.S., Canada, Mexico, and the Philippines, these products are distributed in over 60 countries worldwide. The company operates as a joint venture between CHS, Inc. and Mitsui & Co., reinforcing their global presence and commitment to excellence.