Value Design Thailand's Mobile CRM Implementation at 505 House
Value Design Thailand, a subsidiary of Valuedesign Co., Ltd., is making significant strides in enhancing customer relationships through the introduction of a mobile CRM service at the Japanese restaurant, 505 House, located in Bangkok. This initiative was launched as part of the company's broader strategy to utilize technology in retail and hospitality sectors.
505 House, known for its traditional Japanese cuisine that emphasizes simplicity and quality, is now equipped to offer a more engaging experience for its patrons through the newly implemented mobile CRM program. This service aligns with Value Design's capabilities, particularly their unique "Value Card" which can facilitate cashless payments across over 120,000 establishments in Japan, India, and Thailand.
Through the effective use of LINE mini-apps, Value Design enables restaurants like 505 House to manage customer data seamlessly. By linking essential CRM functions with the popular LINE app, the restaurant can not only register digital membership cards but also analyze customer attributes effectively to tailor promotions. As of May 2025, about 830 establishments in Thailand have adopted Value Design's services, claiming a growing market presence.
In a marked effort to increase customer loyalty, the introduction of the mobile CRM service at 505 House started in August 2025. Under this program, customers earn one point per 1 Thai Baht spent, with their membership tier progressing according to the total points accumulated. This incentivization approach fosters a deeper connection between the restaurant and its customers, encouraging repeat visits and enhancing overall satisfaction.
Membership Card Details
- - Earn 1 point for every 1 Baht spent.
- - Points expire annually on December 31.
- - Membership ranks change based on cumulative spending.
Explore 505 House
505 House presents itself as a hidden gem for those seeking authentic Japanese home-style cooking. Prioritizing the use of fresh and high-quality ingredients, the restaurant showcases over 95% of its dishes with homemade sauces and seasonings. Customers can choose between a la carte or buffet options to experience a variety of Japanese cuisine at their leisure.
For those interested in learning more about 505 House, additional information can be found on their
Facebook page.
About Value Design
Founded in July 2006, Value Design has been at the forefront of cashless payment solutions combined with innovative marketing strategies. As a 100% subsidiary of PECLOUD Holdings Inc. (TSE Growth: 4015), Value Design operates from its headquarters in Tokyo. Their offerings include:
- - The cloud-based proprietary electronic money issuing service, "Value Card."
- - A store-specific app, "Value Wallet," equipped with original payment features.
- - Connection compatibility with major QR code payment services via "Value Gateway."
- - A SaaS-based digital marketing tool designed to enhance the effects of proprietary payment introductions called "Value Insight."
- - A digital gift service that allows for easy gifting through email and social media, known as "Value Gift."
With a continuous commitment to promoting cashless transactions and marketing effectiveness, Value Design aims to transform the customer experience across various sectors.
Note: The details provided herein are based on the press release and may be subject to change without notice.