Japanese XR Startup Achieves 100 Billion Yen Valuation with New Zombie Game Launch

Exciting News for Japan XR Center

Aiming to revolutionize the entertainment industry, Japan XR Center, based in Nakano, has recently made headlines by achieving a remarkable potential valuation of 100 billion yen for their innovative projects. The recent announcement celebrated the company’s appearance on the popular YouTube business entertainment show, REAL VALUE, featuring notable personalities such as entrepreneur Takafumi Horie and former announcer Nagisa Watanabe. The CEO and producer, Taiga Kobayashi, presented their vision to transition from location-based XR experiences to becoming the world’s leading entertainment company.

In the episode aired on June 10, 2026, this ambitious projection received an intriguing assessment of a 100 billion yen valuation based on the company’s groundbreaking concept. To further commemorate this success, Japan XR Center launched a special campaign at their gaming spaces located in Nakano and Fukuoka, offering a discount of 500 yen on the experience fee for the game Zombie Storm.

What is Zombie Storm?

Zombie Storm is not your ordinary game. Unlike typical VR experiences where users merely view content and press buttons, this thrilling ride immerses players into an exhilarating fight for survival against a horde of zombies. As soon as users put on the hefty VR headsets, they experience a sense of reality distortion, where the floors beneath them seem to vanish, making them feel surrounded by menacing creatures from all sides. The reactions from the guests during the show showcased the unique immersive experience that XR technology can deliver.

A Journey to Immersion

During the episode, viewers witnessed the duality of expectations and reality. Horie, known for his exposure to numerous businesses, playfully claimed he wouldn’t be surprised by the game, only to be captured expressing awe as the terrifying experience unfolded. Watanabe and others joined him in the thrilling chaos, showing genuine emotional responses and reflecting the game’s strong capacity to evoke reactions.

The game’s potential hit home with the show's hosts, showcasing a level of scalability that allows the creation of an extraordinary entertainment space without the conventional requirements of a large theme park. This innovative approach highlights the company’s aspiration to redefine how immersive environments can be established anywhere, anytime.

Special Discount Campaign

To give potential users a taste of this historical valuation experience, Japan XR Center is rolling out a campaign, starting from June 10, where all participants registered through their official LINE account will receive a 500 yen discount on their Zombie Storm experience fee. The campaign not only aims to introduce the excitement of XR to adults in Japan but also seeks to cultivate a new consumer base for innovative gaming.

Key Details of the Campaign

- Campaign Name: REAL VALUE Appearance Commemoration - 100 Billion Yen Potential Voucher
- Participating Locations: XR Center Game Space, Nakano Store (Nakano Broadway), Fukuoka Store (Canal City Hakata)
- Applicable Content: Zombie Storm
- Benefit: 500 yen off the experience fee (not combinable with other discounts)
- Conditions: Must register as a friend on the official LINE account
- Campaign Duration: From June 10, 2026, until an unannounced end date

Invitation to Media Personnel

This is a unique opportunity for media representatives to explore the exhilarating world of XR gaming and explore why adults are screaming with delight. Special previews of Zombie Storm and interviews with Taiga Kobayashi regarding building a 100 billion yen enterprise are available upon request for content creators. Interested parties should contact [email protected] for further arrangements.

About Japan XR Center

Founded on May 22, 2023, Japan XR Center operates out of Nakano and specializes in developing XR games and training materials globally. They recently received the Best Consumer Experience Award at the prestigious XR Kaigi 2025, reinforcing their reputation in the XR, AR, and VR realm.

Stay connected for the latest updates from Japan XR Center via our official LINE account or follow us on social media to keep up with upcoming promotions and exciting XR projects.