Red Toolbox Expands Stanley Jr. Pretend Play Line Across Europe

In an exciting development for young builders and aspiring little hands, Red Toolbox has announced the expansion of its popular Stanley Jr. Pretend Play line into Europe. Known for its commitment to creating imaginative and educational toys, Red Toolbox is a well-regarded name in children's products and has successfully operated under licenses from well-known brands including Stanley Jr., Char-Broil, Miracle-Gro, Goodyear, and Tasty Jr.

As of January 16, 2025, the brand extended its reach beyond the Americas, Asia, the Middle East, Australia, and New Zealand to include key European markets, including the UK. This move highlights Red Toolbox's ongoing commitment to supporting the developmental needs of children through creative play opportunities that not only entertain but also educate.

The Stanley Jr. line offers a unique selection of high-quality, real working tools specifically designed for young children, along with a variety of role-play products aimed at inspiring a future generation of builders and creators. From tool belts and workbenches to replicas of iconic Stanley tools, this collection is designed to foster imaginative play while introducing essential life skills.

“A successful partnership with Stanley Black and Decker has allowed us to bring the Stanley Jr. Pretend Play program to children all over Europe,” stated Ami Rosenfeld, CEO of Red Toolbox. “By expanding our license into the role-play category in Europe, we can share the joys of discovery and learning with even more children. Europe represents one of the largest and most dynamic toy markets in the world, valued for its focus on quality and educational products. This expansion positions Red Toolbox to benefit from growing trends in experiential play and strengthen our presence in a region where parents and educators are increasingly seeking toys that combine fun with useful skill acquisition.”

To support this expansive launch, Red Toolbox will embark on a robust marketing campaign featuring collaborations with top retailers alongside digital advertising and engaging content designed to captivate both children and their parents. The Stanley Jr. Pretend Play collection will be made available online and in select stores starting in the summer of 2025.

For those looking for more information about the Stanley Jr. Pretend Play program or the complete range of products from Red Toolbox, visit www.red-toolbox.com.

About Red Toolbox

Founded in 2007, Red Toolbox has been at the forefront of inspiring children’s imaginations and encouraging hands-on play for generations. Committed to reflecting the adult world in its toys, the brand introduced the Stanley Jr. program in partnership with Stanley Black and Decker, leading to the development of an extensive range of innovative products, including early learning toys, children’s gardening tools, and buildable vehicles. The diverse brand portfolio also features collaborations with prominent names such as Black & Decker, Char-Broil, Oklahoma Joe’s, Craftsman, Tasty, Miracle-Gro, and Goodyear.