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MINISO LAND Wins Best New Store Concept at MAPIC Awards 2025

In a remarkable achievement, MINISO, the global lifestyle retailer, has secured the Best New Store Concept award at the prestigious MAPIC Awards 2025. This accolade was granted for its unique store, MINISO LAND, which stands out in the competitive retail landscape by focusing on experiential elements and intellectual property (IP).

The Innovator at MAPIC

The MAPIC Awards are renowned for celebrating innovation in retail real estate, making this recognition significant for MINISO. The event heralds three decades of highlighting exceptional creativity and commercial impact among a myriad of international brands. Held in Cannes, France, the ceremony brought together a jury of industry experts who rigorously evaluated concepts based on commercial innovation, spatial design, operational performance, and consumer experience.

MINISO LAND - Where Experience Meets Retail

MINISO LAND epitomizes MINISO's strategic and bold innovation in retail, fusing entertaining immersive experiences with product offerings. Located on Nanjing Road in Shanghai, this pioneering store encompasses over 70 signature IP zones featuring beloved franchises like Harry Potter and Disney. Impressively, 70 to 80% of its inventory comprises collaborations with these IPs. Visitors can engage in interactive experiences within themed spaces such as the Time Tunnel, the Scent Lab, and the IP Arena. This design transforms each shopping trip into a captivating adventure, turning frequent shoppers into fervent fans.

Astounding Sales Figures

Since its launch, MINISO LAND has recorded over 100 million yuan (approximately $14 million USD) in sales within just nine months. Notably, the IP-focused products accounted for 79.6% of total sales with a remarkable 35% to 40% repeat purchase rate. The store's success has positioned it as a scalable model for MINISO's **