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The CRUMBS Bakeshop Launches the Colossal Cupcake

In an exciting revitalization of a brand that once led the gourmet cupcake movement, The Original CRUMBS Bakeshop unveils its latest creation: the Colossal Cupcake. This giant-sized treat, weighing in at a staggering 60 ounces, is designed not just to satisfy a sweet tooth but to serve as the centerpiece for any celebratory occasion.

A Sweet Comeback

Founded in 2003 by Mia and Jason Bauer, CRUMBS Bakeshop shot to fame by revolutionizing the cupcake scene with its extravagant flavors and creations. After facing challenges that led to its decline, the brand's founders made a triumphant return by reacquiring the company in 2022 for a mere $350. Their recent innovation, The Colossal Cupcake, marks a significant step in reestablishing CRUMBS’ presence in the dessert market.

About the Colossal Cupcake

The Colossal Cupcake is crafted to be the ultimate dessert for gatherings, whether it be birthdays, anniversaries, or casual get-togethers. Available in two indulgent flavors — Vanilla Birthday Cake and Cookies & Cream — each cupcake is tailored to delight the taste buds. The Vanilla Birthday Cake features a classic vanilla confetti cake with a hidden surprise center filled with sprinkles, all covered in the brand’s famous vanilla frosting. The Cookies & Cream variant boasts a rich chocolate base filled with a creamy cookies-and-cream buttercream, topped with signature vanilla buttercream and chunks of cookie pieces, making it a dessert that is as visually pleasing as it is delicious.

Availability and Market Reach

The Colossal Cupcake is not just a bakery item for local shops; CRUMBS has strategically targeted supermarket aisles, making it accessible to a larger audience. Starting from mid-May 2025, the cupcakes can be found at various Kroger stores across 22 states, including California, Texas, and Florida. This distribution shift aims to bring premium quality desserts directly to consumers’ grocery shopping experiences, allowing for spontaneous celebrations with a truly striking dessert at the ready.

A Game Changer for Dessert Lovers

According to Jason Bauer, the introduction of this oversized cupcake is a game changer for the grocery store dessert landscape. With its fun, bold design, The Colossal Cupcake stands out in a sea of traditional cakes and desserts. It offers a modern twist for shoppers looking for high-quality, viral-worthy sweets that enhance any festive occasion.

“Whether you need a cake that makes a statement or a fun gift that shows you care, this cupcake is unlike anything available at grocery stores before,” said Bauer, highlighting its unique selling proposition.

Upcoming Showcase

The CRUMBS Bakeshop will be participating in the International Dairy Deli Bakery Association (IDDBA) Show in New Orleans from June 1 to 3, 2025. Attendees are encouraged to visit their booth to sample the Colossal Cupcake and experience firsthand how it’s redefining desserts. This event presents CRUMBS with the chance to connect with bakery enthusiasts and industry professionals alike, reinforcing its commitment to bringing joy through baked goods.

Conclusion

The CRUMBS Bakeshop’s Colossal Cupcake is more than just a dessert; it represents a return to the roots of home-baked goodness reimagined for today’s consumer. By understanding the evolving needs of dessert lovers and prioritizing quality, the founders are determined to revive the magic of neighborhood bakeries while bringing substantial volumes of delight to parties everywhere. For those eager to explore more about CRUMBS and their innovative products, follow them on social media @originalcrumbs or visit their official website for the latest updates.